Digital PR Manager

Placements24; Sandton; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical & dental coverage

Retirement annuity

Training opportunities

Bonuses

Generous leave

Job summary

Placements24 in Sandton, Gauteng, seeks a visionary Digital PR Manager to blend traditional PR with cutting-edge digital strategies, elevating client visibility and measurable results.

The role involves crafting campaigns, securing media coverage, building journalist and influencer relationships, and optimizing content for SEO within a fast-paced agency. A strong online-coverage portfolio is highly valued.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related discipline.
• Minimum of 6 years of experience in digital PR, online marketing, or a similar capacity.
• Proven experience in developing and executing successful digital PR campaigns with a strong portfolio of online coverage and link-building successes.
• In-depth knowledge of SEO best practices, content marketing, social media marketing, and online reputation management.
• Proficiency with digital PR tools, analytics platforms (Google Analytics, SEMrush), and social media management software.
• Excellent writing, editing, and communication skills, with a flair for digital storytelling.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Experience in managing online communities and influencer relations.
• Ability to work effectively in a fast-paced agency environment and manage multiple client accounts.

Responsibilities

• Develop and implement integrated digital PR strategies that align with clients' overall marketing and business goals.
• Build and nurture relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including online press releases, blog posts, social media updates, and website copy, optimized for search engines.
• Manage and execute online reputation management campaigns, monitoring brand mentions and responding strategically.
• Plan and execute outreach campaigns to secure high-quality backlinks and improve search engine rankings.
• Oversee social media engagement strategies, fostering community growth and interaction.
• Analyze digital PR campaign performance using relevant tools (e.g., Google Analytics, social media analytics) and provide actionable insights.
• Collaborate with SEO, content, and social media teams to ensure cohesive online presence strategies.
• Stay ahead of digital trends, new platforms, and emerging online PR opportunities.

Skills

Digital PR

SEO

Content marketing

Analytics

Influencer relations

Writing

Agency environment

Education

Bachelor's degree in Marketing/PR

Tools

Google Analytics

SEMrush

Social media tools

Job description

About the Role

Our client, a leading digital marketing agency headquartered in the bustling business hub of Sandton, Gauteng, is actively searching for a visionary Digital PR Manager. This role is perfect for a seasoned professional who excels at blending traditional PR principles with cutting-edge digital strategies to elevate online brand presence. You will be responsible for crafting and executing innovative digital PR campaigns that drive online visibility, engagement, and measurable results. This position requires a deep understanding of SEO, content marketing, social media, and online reputation management. The ideal candidate will have a proven history of generating high-quality backlinks, managing online communities, and securing digital media coverage that aligns with client objectives. Join a forward-thinking team in Sandton and make a significant impact on our clients' digital footprint.

Key Responsibilities

• Develop and implement integrated digital PR strategies that align with clients' overall marketing and business goals.
• Build and nurture relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including online press releases, blog posts, social media updates, and website copy, optimized for search engines.
• Manage and execute online reputation management campaigns, monitoring brand mentions and responding strategically.
• Plan and execute outreach campaigns to secure high-quality backlinks and improve search engine rankings.
• Oversee social media engagement strategies, fostering community growth and interaction.
• Analyze digital PR campaign performance using relevant tools (e.g., Google Analytics, social media analytics) and provide actionable insights.
• Collaborate with SEO, content, and social media teams to ensure cohesive online presence strategies.
• Stay ahead of digital trends, new platforms, and emerging online PR opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related discipline.
• Minimum of 6 years of experience in digital PR, online marketing, or a similar capacity.
• Proven experience in developing and executing successful digital PR campaigns, with a strong portfolio of online coverage and link-building successes.
• In-depth knowledge of SEO best practices, content marketing, social media marketing, and online reputation management.
• Proficiency with digital PR tools, analytics platforms (Google Analytics, SEMrush), and social media management software.
• Excellent writing, editing, and communication skills, with a flair for digital storytelling.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Experience in managing online communities and influencer relations.
• Ability to work effectively in a fast-paced agency environment and manage multiple client accounts.

Benefits

• An attractive salary reflecting your expertise and contribution.
• Full medical and dental coverage.
• Contribution to a retirement annuity.
• Opportunities for advanced training and certifications in digital marketing.
• A stimulating and collaborative office culture in Sandton, Gauteng.
• Access to the latest digital marketing technologies and tools.
• Performance-based bonuses.
• Generous leave policy.