Digital PR Specialist

Placements24; Pretoria; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus

Medical & retirement benefits

Job summary

Placements24 in Pretoria is seeking a Digital PR Specialist to elevate the company’s online presence through strategic PR initiatives. You will develop content strategies, manage social outreach, and cultivate relationships with digital influencers and publications to shape the organization’s digital narrative.

The ideal candidate will have 3–5 years of experience in digital PR, content marketing, or social media management, with strong SEO knowledge and excellent writing skills.

Qualifications

• 3-5 years of experience in digital PR , content marketing, or social media management.
• Proven ability to drive online engagement and brand visibility.
• Strong understanding of SEO, content creation, and social media analytics.
• Excellent writing and communication skills tailored for digital platforms.
• Experience with various social media management tools and analytics platforms.

Responsibilities

• Develop and implement digital PR strategies, including content marketing and influencer outreach.
• Manage and grow the company's social media presence and engagement.
• Build relationships with online journalists, bloggers, and digital influencers.
• Create compelling online content, including articles, blog posts, and social media updates.
• Monitor online conversations and manage the company's digital reputation.
• Analyze digital PR campaign performance and provide actionable insights.

Skills

Digital PR

Content marketing

Social media management

SEO knowledge

Writing

Tools

Social media analytics tools

SEO tools

Content management systems

Job description

Our client is looking for an innovative Digital PR Specialist to join their team in Pretoria . This role will focus on enhancing the company's online presence and reputation through strategic digital PR initiatives. You will be responsible for developing and executing online content strategies, managing social media outreach, and building relationships with digital influencers and online publications. The ideal candidate is adept at leveraging digital channels to achieve PR goals and understands the nuances of online reputation management. This position offers a chance to shape the digital narrative in Pretoria within a forward-thinking organization.

Key Responsibilities

• Develop and implement digital PR strategies, including content marketing and influencer outreach.
• Manage and grow the company's social media presence and engagement.
• Build relationships with online journalists, bloggers, and digital influencers.
• Create compelling online content, including articles, blog posts, and social media updates.
• Monitor online conversations and manage the company's digital reputation.
• Analyze digital PR campaign performance and provide actionable insights.

Requirements

• 3-5 years of experience in digital PR , content marketing, or social media management.
• Proven ability to drive online engagement and brand visibility.
• Strong understanding of SEO, content creation, and social media analytics.
• Excellent writing and communication skills tailored for digital platforms.
• Experience with various social media management tools and analytics platforms.
• Familiarity with the digital media landscape in Pretoria is beneficial.

Benefits

• Competitive salary and annual bonus.
• Comprehensive medical and retirement benefits.
• Hybrid work model providing flexibility.
• Opportunities for professional development in digital marketing and PR.
• Collaborative team environment focused on innovation in Pretoria .