Senior Digital Marketing Strategist - E-commerce Growth

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical benefits

Hybrid work model

Career growth opportunities

Professional development support

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist in Durban to drive online sales and brand visibility across digital channels. You will lead data-driven campaigns, optimize content, and collaborate with teams to deliver measurable results.

The role requires 5+ years in ecommerce marketing, strong analytics, and experience with SEO/SEM, paid media, and CRO. A hybrid work setup in Durban offers flexibility and career growth opportunities.

Qualifications

• 5+ years of digital marketing experience focused on e-commerce.
• Proven track record of revenue growth from digital campaigns.
• Strong analytics and data-driven decision making.
• Excellent communication and project management skills.
• A/B testing and conversion rate optimization experience.
• Familiarity with Shopify or Magento is a plus.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Manage paid campaigns (Google Ads, social ads) to hit ROI targets.
• Conduct market research and competitive analysis for growth opportunities.
• Analyze campaign performance and provide actionable reports.
• Develop content strategies to drive engagement and conversions.
• Collaborate with creative teams on campaign assets.
• Oversee website performance and user experience improvements.
• Manage digital marketing budget and optimize resource allocation.
• Stay updated with latest best practices and technologies.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

Shopify

Magento

Job description

About the Role

Our client, a fast-growing e-commerce innovator based in Durban, KwaZulu-Natal , is looking for a strategic and data-driven Senior Digital Marketing Strategist . This role is crucial for driving online sales, customer acquisition, and brand visibility across all digital channels. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies tailored to our client's unique product offerings and target audience. The ideal candidate will possess a deep understanding of the e-commerce landscape, a passion for analytics, and a proven ability to translate data into actionable insights that fuel growth. This is an exceptional opportunity to lead impactful marketing initiatives within a results-oriented company, shaping the digital footprint of a thriving online business.

Key Responsibilities

• Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) to achieve ROI targets.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Develop and implement content strategies to drive engagement, lead generation, and conversions.
• Collaborate with creative teams to develop compelling marketing assets and campaign materials.
• Oversee website performance optimization for user experience and conversion rates.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay current with the latest digital marketing best practices, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful digital marketing strategies that drive revenue growth.
• In-depth knowledge of SEO, SEM, social media advertising, email marketing, and content marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent communication, presentation, and project management skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Benefits

Our client offers a competitive remuneration package, comprehensive medical benefits, and ample opportunities for career advancement within a rapidly expanding organization. This hybrid role provides flexibility while fostering team collaboration in our modern Durban, KwaZulu-Natal offices. You will have the chance to work on exciting campaigns that directly impact business success and gain exposure to cutting-edge marketing technologies. We support professional development and encourage participation in industry events. Join our client and be at the forefront of e-commerce marketing innovation.