E-commerce Marketing Specialist

Placements24; Durban; Presencial; ZAR 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Professional development

Bonuses

Staff discounts

Team-building activities

Descripción de la vacante

Placements24 in Durban, KwaZulu-Natal, is seeking a creative E-commerce Marketing Specialist to drive online sales and brand visibility across digital channels. You will plan, execute and optimize campaigns, develop engaging content, and analyze performance to improve conversions.

The ideal candidate has 2–4 years in digital marketing for e-commerce, strong content and copywriting skills, SEO basics, and hands-on experience with GA and Google Ads.

Formación

• Bachelor's degree in Marketing, Communications or related field.
• 2–4 years of digital marketing experience with e-commerce focus.
• Proficiency with social platforms and their advertising tools.
• Experience with GA, Google Ads and email marketing platforms.
• Strong content creation and copywriting skills.
• Basic SEO understanding.
• Excellent communication and organizational skills.
• Ability to manage multiple projects in a team environment.

Responsabilidades

• Plan, execute and manage digital marketing campaigns across social, email and paid ads.
• Develop content strategies for social, blogs and website to drive traffic and conversions.
• Monitor website traffic, campaign performance and sales data with analytics tools.
• Optimize product listings and website content for SEO.
• Manage social media accounts and engage with customers.
• Collaborate with design to create marketing materials and creatives.
• Conduct A/B tests on landing pages, ad copy and emails.
• Stay updated on e-commerce trends and competitor activity.
• Assist in developing promotional strategies and seasonal campaigns.

Conocimientos

Social media advertising

Content creation

Copywriting

SEO basics

Google Analytics

Google Ads

Email marketing

Team collaboration

Communication

Analytics

Educación

Bachelor's degree

Descripción del empleo

About the Role

Our client is a thriving retail brand in Durban, KwaZulu-Natal , seeking a creative and results-oriented E-commerce Marketing Specialist to join their dynamic team. This role is central to driving online sales and brand visibility across all digital channels. You will be responsible for conceptualizing, executing, and monitoring marketing campaigns that engage our target audience and convert interest into sales. The ideal candidate will have a strong understanding of digital marketing tools, social media platforms, content creation, and performance analysis. This is an on-site position, allowing for close collaboration with the marketing and sales teams within our client's vibrant Durban, KwaZulu-Natal offices. If you are passionate about e-commerce and have a knack for crafting compelling digital narratives, this role offers a fantastic opportunity for growth.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across various platforms including social media, email, and paid advertising.
• Develop engaging content strategies for social media, blogs, and website to drive traffic and conversions.
• Monitor and analyze website traffic, campaign performance, and sales data using tools like Google Analytics.
• Optimize online product listings and website content for search engines (SEO) to improve organic visibility.
• Manage social media accounts, foster community engagement, and respond to customer inquiries promptly.
• Collaborate with the design team to create visually appealing marketing materials and ad creatives.
• Conduct A/B testing on landing pages, ad copy, and email campaigns to enhance performance.
• Stay updated with the latest e-commerce trends, digital marketing techniques, and competitor activities.
• Assist in the development of promotional strategies and seasonal campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a focus on e-commerce.
• Proficiency with social media platforms (Facebook, Instagram, Twitter, LinkedIn) and their advertising tools.
• Experience with Google Analytics, Google Ads, and email marketing platforms.
• Strong content creation and copywriting skills.
• Basic understanding of SEO principles and best practices.
• Excellent communication and organizational skills.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• A creative mindset and a passion for the e-commerce industry.
• Must be based in or willing to relocate to Durban, KwaZulu-Natal .

Benefits

• Our client offers a competitive salary, comprehensive medical aid, and opportunities for professional development within the growing e-commerce sector.
• You will work in a collaborative and supportive team environment in Durban, KwaZulu-Natal .
• Benefits include potential for performance bonuses, staff discounts on products, and regular team-building activities.
• This role provides exposure to a wide range of marketing disciplines within the retail space.
• Contribute directly to the online success of a well-established brand.