Digital Marketing Manager - E-commerce

Placements24; Durban; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Medical aid

Pension fund

Professional development opportunities

Employee discounts

Commuting allowance to Durban

Social events

Job summary

Placements24 in Durban is seeking a seasoned Digital Marketing Manager to lead online marketing for a growing e-commerce business. You will oversee SEO, SEM, social media, email campaigns, and content to drive traffic, conversions, and customer loyalty.

Collaborate with web development and CRM teams, optimize campaigns, analyze performance with Google Analytics, manage the marketing budget, and stay ahead of industry trends. A proven leadership track and e-commerce experience are essential.

Qualifications

• Minimum of 5 years of digital marketing experience with e-commerce focus.
• Proficiency in SEO, SEM, social media, email, and content marketing.
• Strong analytical skills with web analytics experience (e.g., Google Analytics).
• Experience with e-commerce platforms and CRM systems.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Oversee SEO efforts to improve organic search rankings and website visibility.
• Develop and manage email marketing campaigns to nurture leads and engage existing customers.
• Create and manage content strategy, ensuring all content is on-brand, relevant, and optimized for search engines.
• Analyze campaign performance, track KPIs, and generate detailed reports with actionable insights and recommendations.
• Collaborate with the web development team to ensure website functionality, user experience, and conversion optimization.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content marketing

Analytics

Leadership

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client, a prominent player in the online retail sector, is seeking a seasoned Digital Marketing Manager to spearhead their marketing initiatives from their office in **Durban, KwaZulu-Natal, ZA**. This role requires a strategic leader with extensive experience in e-commerce marketing, adept at driving online sales and enhancing brand visibility. You will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, and content creation, ensuring cohesive and impactful campaigns. The successful candidate will work closely with cross-functional teams to achieve ambitious growth targets in a fast-paced environment. This is a unique opportunity to lead marketing efforts for a growing e-commerce business in a beautiful coastal city.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and website visibility.
• Develop and manage email marketing campaigns to nurture leads and engage existing customers.
• Create and manage content strategy, ensuring all content is on-brand, relevant, and optimized for search engines.
• Analyze campaign performance, track KPIs, and generate detailed reports with actionable insights and recommendations.
• Collaborate with the web development team to ensure website functionality, user experience, and conversion optimization.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce.
• Demonstrated success in managing multiple digital marketing channels and campaigns.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics).
• Experience with e-commerce platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary with performance bonuses.
• Medical aid and pension fund benefits.
• Opportunities for professional development and attending industry conferences.
• A dynamic and supportive work environment in a growing company.
• Employee discounts on our client's products.
• Regular social events and team-building activities.
• Commuting allowance to **Durban**.