E-commerce Digital Marketing Specialist

Placements24; Mtubatuba Local Municipality; Híbrido; ZAR 369.000 - 451.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Medical aid

Professional development

Competitive salary

Descripción de la vacante

Placements24 is seeking an E-commerce Digital Marketing Specialist to enhance online presence and drive sales in Richards Bay, KwaZulu-Natal. This hybrid role combines in-office collaboration with remote flexibility to optimize campaigns across SEO, SEM, email, and social channels.

You will analyze data, refine strategies, and collaborate with content and design teams to improve ROI and customer acquisition in a dynamic e-commerce environment.

Formación

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3-5 years of digital marketing experience with strong e-commerce focus.
• Proven experience managing SEO, SEM, email marketing and social media campaigns.
• Proficiency with Google Analytics, Google Ads, and related platforms.
• Strong analytical and communication skills.
• Experience with CMS and e-commerce platforms (Shopify, WooCommerce).

Responsabilidades

• Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, email, social media, and affiliates.
• Monitor website traffic, user behavior, and campaign performance with analytics tools; translate into insights.
• Optimize content and UX for SEO to boost organic rankings.
• Manage paid advertising campaigns (PPC) on Google Ads and social platforms for ROI.
• Create and execute email marketing campaigns and workflows.
• Collaborate with content/design teams for promotional assets.
• Stay updated on digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify opportunities.

Conocimientos

SEO

SEM

Email marketing

Social media ads

Analytics

Google Ads

Educación

Bachelor's degree in Marketing

Herramientas

Shopify

WooCommerce

Descripción del empleo

About the Role

Our client, a leading online retailer operating within the diverse South African market, is seeking an E-commerce Digital Marketing Specialist to enhance their online presence and drive sales. This hybrid role, based in the coastal city of Richards Bay, KwaZulu-Natal , requires a strategic and data-driven individual to manage and optimize various digital marketing channels. The specialist will be responsible for executing campaigns that attract new customers, retain existing ones, and maximize return on investment. This position is ideal for a professional who thrives in a collaborative environment, understands the intricacies of the e-commerce landscape, and possesses a strong analytical mindset. You will work closely with the marketing team to ensure cohesive digital strategies that align with business objectives. The combination of office-based collaboration and remote flexibility provides an excellent work-life balance.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media advertising, and affiliate programs.
• Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and translate data into actionable insights.
• Optimize website content and user experience for search engines (SEO) to improve organic search rankings.
• Manage paid advertising campaigns (PPC) on platforms such as Google Ads and social media, ensuring efficient budget allocation and maximizing ROI.
• Create and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Collaborate with the content and design teams to develop engaging marketing materials and promotional assets.
• Stay up-to-date with the latest digital marketing trends, tools and best practices, particularly within the e-commerce sector.
• Conduct market research and competitor analysis to identify new opportunities and refine strategies.
• Manage the online reputation of the brand across digital platforms.
• Contribute to the overall e-commerce strategy by providing data-driven recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience managing and optimizing SEO, SEM, email marketing and social media advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce).
• Familiarity with email marketing automation tools.
• Ability to work effectively both independently and as part of a team.
• Creative thinking and a results-oriented approach.

Benefits

• This role offers a competitive salary of R410,000 per annum, with potential for performance-based bonuses.
• Employees benefit from a hybrid work arrangement, offering flexibility and work-life balance in the scenic location of Richards Bay, KwaZulu-Natal .
• Comprehensive medical aid and opportunities for professional development and training are provided.
• Join a forward-thinking team and contribute to the growth of a thriving e-commerce business.