Senior E-commerce Growth Strategist

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Career development

Hybrid work

Performance bonus

Wellness programs

Job summary

Placements24 in Johannesburg, Gauteng, seeks a Senior E-commerce Growth Strategist to drive online growth across platforms. You will shape and execute strategies to boost customer acquisition, engagement, and lifetime value, blending strategic planning with hands-on execution.

The ideal candidate has 5+ years in ecommerce, strong data-driven decision making, and experience with Google Analytics, SEMrush, SEO, and email marketing.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field.
• 5+ years in ecommerce strategy and growth; proven results.
• Experience with paid search and social campaigns.
• Strong analytics using GA/SEMrush or similar.
• Excellent communication and teamwork in Johannesburg context.

Responsibilities

• Develop and implement comprehensive e-commerce growth strategies.
• Manage digital marketing campaigns across paid search, social, and email.
• Analyze website traffic, user behavior, and sales data for CRO opportunities.
• Conduct market research and competitive analysis to identify growth avenues.
• Collaborate with marketing, product, and tech teams for seamless execution.
• Manage social media presence, content strategy, and community engagement.
• Oversee A/B testing for website elements and campaigns.
• Report KPIs and provide actionable insights to stakeholders.
• Stay updated with latest e-commerce technologies and tools.

Skills

E-commerce strategy

Digital marketing

Data analysis

Growth hacking

Social media marketing

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

Google Analytics

SEMrush

SEO

CRO tools

Email marketing platforms

Job description

About the Role

Our client, a leading player in the South African e-commerce landscape, is seeking a dynamic and experienced Senior E-commerce Growth Strategist to join their team in Johannesburg, Gauteng . This pivotal role is responsible for driving significant growth across our client's online platforms, focusing on increasing customer acquisition, engagement, and lifetime value. You will be instrumental in shaping and executing strategies that enhance our client's competitive edge in the rapidly evolving digital marketplace. The ideal candidate will possess a deep understanding of e-commerce best practices, social media marketing, and data-driven decision-making. This is an exciting opportunity to make a tangible impact within a growing organization and contribute to its ongoing success. The role offers a blend of strategic planning and hands-on execution, making it perfect for a proactive individual who thrives in a fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive e-commerce growth strategies, aligning with overall business objectives.
• Manage and optimize digital marketing campaigns across various channels, including paid search, social media advertising, and email marketing.
• Analyze website traffic, user behavior, and sales data to identify opportunities for improvement and conversion rate optimization (CRO).
• Conduct market research and competitive analysis to stay ahead of industry trends and identify new growth avenues.
• Collaborate with cross-functional teams (marketing, product, tech) to ensure seamless execution of growth initiatives.
• Manage social media presence, content strategy, and community engagement to build brand loyalty and drive traffic.
• Oversee A/B testing initiatives for website elements, marketing campaigns, and customer journeys.
• Report on key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Stay updated with the latest e-commerce technologies, platforms, and digital marketing tools.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Proven track record of at least 5 years in e-commerce strategy, digital marketing, and growth hacking.
• Demonstrable experience in developing and executing successful paid search and social media campaigns.
• Strong analytical skills with expertise in tools like Google Analytics, SEMrush, or similar platforms.
• Excellent understanding of SEO, SEM, CRO, and email marketing principles.
• Experience with social media management tools and content creation strategies.
• Proficiency in HTML, CSS, and JavaScript is advantageous but not mandatory.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a collaborative team in a Johannesburg, Gauteng setting.

Benefits

Our client offers a competitive salary package, comprehensive medical aid, a generous provident fund contribution, and opportunities for professional development and career advancement. You will be part of a forward-thinking company culture that values innovation and employee growth. Enjoy a hybrid work model that balances office collaboration with remote flexibility. Gain exposure to cutting-edge e-commerce strategies and technologies, working alongside a team of industry experts. Additional perks include performance bonuses and access to employee wellness programs. This role is based in the vibrant city of Johannesburg, Gauteng , offering a stimulating work environment.