Senior Digital Marketing Strategist

Placements24; Durban; Presencial; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Retirement fund

Descripción de la vacante

Placements24 is seeking a Senior Digital Marketing Strategist to lead the company’s online growth from our Durban offices. The role focuses on developing and executing integrated strategies across SEO, SEM, social media, email, and content marketing to drive lead generation and improved conversions.

You will analyze performance data, optimize campaigns, and collaborate with sales, product, and creative teams to stay ahead of industry trends in a fast-paced Durban market.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 6+ years of progressive digital marketing experience with focus on strategy development and execution.
• Proven expertise across SEO, SEM, PPC, social media, email marketing and content strategy.
• Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager and Mailchimp.

Responsabilidades

• Develop and execute integrated digital marketing strategies across channels (SEO, SEM, social, email, content, affiliate).
• Analyze campaign performance with Google Analytics and other tools to identify trends and optimize ROI.
• Manage paid campaigns (Google Ads, social ads) to hit KPIs and maximize ROI.
• Oversee content creation and distribution across digital channels.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Collaborate with sales, product, and creative teams to ensure cohesive marketing efforts.
• Stay updated on digital marketing trends and best practices.
• Report performance and provide strategic recommendations to senior management.

Conocimientos

SEO

SEM

PPC

Social media

Email marketing

Content strategy

Google Analytics

Google Ads

Facebook Ads Manager

Analytics

Communication

Educación

Bachelor's degree (Marketing/Business/Communications)

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Descripción del empleo

About the Role

Our client, a rapidly expanding e-commerce enterprise in Durban, KwaZulu-Natal , is actively seeking an accomplished Senior Digital Marketing Strategist to drive their online presence and customer acquisition efforts. This critical on-site role will involve developing and implementing comprehensive digital marketing strategies across various channels to enhance brand visibility, generate leads, and optimize conversion rates. You will be a key player in defining the company's digital footprint, leveraging data-driven insights to guide campaign performance and achieve ambitious growth targets. The ideal candidate is a strategic thinker with a proven track record in managing diverse digital marketing initiatives and a passion for staying ahead of industry trends within the vibrant marketing landscape of Durban, KwaZulu-Natal .

Key Responsibilities

• Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms to identify trends and opportunities for optimization.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators (KPIs).
• Oversee the creation and distribution of engaging content across various digital channels.
• Conduct market research and competitor analysis to identify new opportunities and threats.
• Collaborate with internal teams (sales, product development, creative) to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends, algorithms, and best practices.
• Report on campaign performance and provide strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of progressive experience in digital marketing, with a focus on strategy development and execution.
• Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, and SEO platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in e-commerce marketing is highly desirable.

Benefits

This position in Durban, KwaZulu-Natal offers a competitive annual salary, a comprehensive benefits package including medical aid and retirement fund contributions, and significant opportunities for professional growth within a supportive and innovative company culture. You will be part of a dedicated team working at the forefront of digital marketing, contributing directly to the company's success and growth in the dynamic Durban market.