Digital Marketing & E-commerce Strategist

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Job summary

Placements24 is seeking a Digital Marketing & E-commerce Strategist to shape and execute online growth strategies from Pretoria, Gauteng. You will craft multi-channel campaigns, optimize the e-commerce site for conversions and visibility, and drive customer acquisition and retention with data-driven insights.

The role demands leadership, strong analytics, and end-to-end campaign management, including budget oversight and cross-functional collaboration.

Qualifications

• 6+ years in digital marketing and e-commerce strategy.
• Experience delivering multi-channel campaigns across SEO, SEM, social, content and email.
• Strong analytics and data-driven decision-making with CRO and A/B testing.
• Proven ability to grow e-commerce revenue and improve customer lifetime value.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and execute a holistic digital marketing strategy.
• Optimize the e-commerce website for UX, conversion and SEO.
• Grow social media presence and brand advocacy.
• Plan and oversee paid campaigns across digital channels with ROI focus.
• Analyze market trends and competitor activity to identify opportunities.
• Collaborate with product, sales and design for cohesive campaigns.
• Manage the digital marketing budget and KPI tracking.
• Provide strategic guidance to senior management on performance.

Skills

SEO

SEM

Content marketing

Email marketing

Analytics

A/B testing

CRO

Budget management

Leadership

Education

Bachelor's or Master's in Marketing or related field

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client, a forward-thinking e-commerce business located in Pretoria, Gauteng , is seeking an innovative and strategic Digital Marketing & E-commerce Strategist . This role is central to shaping and executing our client's online growth strategy. You will be responsible for developing cutting-edge digital marketing campaigns, optimizing the e-commerce platform, and identifying new avenues for customer acquisition and retention. This is a fantastic opportunity for a seasoned professional to drive significant growth from a strategic perspective in the administrative capital of South Africa .

Key Responsibilities

Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media marketing, content marketing, and email marketing. Optimize the e-commerce website for user experience, conversion rates, and search engine visibility. Manage and grow the company's social media presence, fostering community engagement and brand advocacy. Plan and oversee paid advertising campaigns across various digital channels, ensuring optimal performance and ROI. Analyze market trends, customer behavior, and competitor activities to identify new opportunities and threats. Collaborate with internal teams (e.g., product, sales, design) to ensure cohesive brand messaging and campaign execution. Manage the digital marketing budget and track performance against key objectives and KPIs. Stay ahead of the curve on emerging digital marketing technologies and strategies. Provide strategic guidance and insights to senior management on digital marketing and e-commerce performance.

Requirements

Minimum of 6 years of progressive experience in digital marketing and e-commerce strategy. Demonstrated success in developing and implementing multi-channel digital marketing campaigns. Expertise in SEO, SEM, social media marketing, content strategy, and email marketing automation. Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools. Proven ability to drive e-commerce sales growth and improve customer lifetime value. Excellent leadership, communication, and project management skills. Experience with A/B testing and conversion rate optimization (CRO). A Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field is highly desirable.

Benefits

Our client offers a highly competitive salary and a comprehensive benefits package, including health insurance and retirement contributions. This role is fully remote, allowing you to work from anywhere within South Africa, providing ultimate flexibility. You will be joining a dynamic and ambitious team that is passionate about digital innovation. Take advantage of this opportunity to shape the future of online commerce for a growing brand based out of Pretoria .