Digital Marketing Specialist - E-commerce Growth

Placements24; Pietermaritzburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Training & certifications

Annual leave

Wellness programs

Hybrid work after onboarding

Performance bonus

Job summary

Placements24 in Pietermaritzburg seeks a results-driven Digital Marketing Specialist to shape and execute online growth strategies across SEO, SEM, social media, email, and content marketing. You will analyze performance, optimize campaigns, and collaborate with content creators and sales to boost brand visibility.

The role offers a hybrid work arrangement after onboarding, a competitive salary, medical aid contributions, and opportunities for training and certifications as you drive ROI and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• At least 3 years in digital marketing with an e-commerce focus.
• Experience with SEO/SEM, Google Analytics, and social media advertising.
• Strong analytical skills to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Proficiency with CMS and email marketing platforms.
• Creative thinking and problem-solving abilities.
• Familiarity with the South African market and consumer behaviour.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify opportunities and inform strategy development.
• Monitor, analyze, and report on campaign performance using analytics tools to identify trends and areas for improvement.
• Optimize website content and user experience for search engines and conversion rates.
• Manage social media presence, creating engaging content and fostering community interaction.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively, ensuring maximum ROI on all initiatives.

Skills

SEO/SEM

Analytics

Social media advertising

Content marketing

Email marketing

A/B testing

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CMS platforms

Email marketing platforms

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce business, is seeking a highly motivated and results-driven Digital Marketing Specialist to join their team in Pietermaritzburg. This is an exciting opportunity to play a pivotal role in shaping and executing innovative marketing strategies that drive online growth and brand visibility. The ideal candidate will possess a deep understanding of the digital landscape, a passion for analytics, and a proven track record of success in managing and optimizing online campaigns. You will be instrumental in enhancing our client's online presence and achieving key performance indicators. This role offers a chance to work in a collaborative environment and contribute significantly to the company's success within the vibrant market of Pietermaritzburg, KwaZulu-Natal .

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify opportunities and inform strategy development.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights) to identify trends and areas for improvement.
• Optimize website content and user experience for search engines and conversion rates.
• Manage social media presence, creating engaging content and fostering community interaction.
• Collaborate with cross-functional teams, including content creators, designers, and sales, to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively, ensuring maximum ROI on all initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience of at least 3 years in a digital marketing role, with a focus on e-commerce.
• Demonstrated experience with SEO/SEM, Google Analytics, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization techniques is a plus.
• Familiarity with the South African market and consumer behaviour is advantageous.

Benefits

Our client offers a competitive salary package, along with a comprehensive benefits package designed to support your well-being and professional development. This includes medical aid contributions, a provident fund, and opportunities for ongoing training and certifications in the latest digital marketing technologies. You will also benefit from a generous annual leave allowance and access to employee wellness programs. The role is based in a modern office environment in Pietermaritzburg , offering a conducive workspace. While the role is primarily office-based, there is a flexible hybrid work arrangement after the initial onboarding period, allowing for a healthy work-life balance. Performance-based bonuses are also available, rewarding your contributions to the company's growth.