Digital Marketing Strategist for E-commerce Growth

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid role

Medical aid

Provident fund

Professional development

Team-building events

Modern office facilities

Job summary

Placements24 in Pietermaritzburg seeks a data-driven Digital Marketing Strategist to boost online sales and brand visibility in the South African market. You will shape campaigns across SEM, SEO and social channels, aligning marketing with sales goals.

Requires 5+ years in ecommerce marketing, strong analytics, and proficiency with Google Analytics, Google Ads and CRM tools. This hybrid role offers a competitive package, medical aid, provident fund and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in developing and executing SEM, SEO, and social media campaigns.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.
• Excellent analytical and problem-solving skills with the ability to interpret data.
• Strong understanding of consumer behavior and digital marketing trends.
• Exceptional written and verbal communication skills.
• Ability to work independently and in a team; experience with email marketing and CRM is a plus.
• Proactive and results-oriented mindset with attention to detail.

Responsibilities

• Develop and execute digital marketing strategies across SEM, SEO, social media, email, and content marketing.
• Manage and optimize paid campaigns (Google Ads, Facebook/Instagram) to maximize ROI and KPIs.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Analyze campaign data, produce insights, and recommend improvements.
• Collaborate with content teams to create engaging marketing materials.
• Manage social media presence, community engagement, and brand loyalty.
• Stay updated with the latest tools and technologies in digital marketing.
• Coordinate with sales and product teams to align marketing with business objectives.
• Manage the digital marketing budget effectively and support overall strategy.

Skills

SEM

SEO

Social media

Google Analytics

Data analysis

Campaign optimization

Communication

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Ads

Facebook Ads Manager

CRM platforms

Email marketing tools

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce business, is seeking a highly motivated and data-driven Digital Marketing Strategist to join their vibrant team. This role is integral to driving online sales, enhancing brand visibility, and optimizing customer acquisition channels within the competitive South African market. The ideal candidate will possess a deep understanding of the digital landscape, a passion for innovative marketing techniques, and a proven track record of delivering measurable results. You will be instrumental in shaping our client's online presence and contributing directly to their continued success. This is an exciting opportunity to make a significant impact in a growing industry, based in the bustling city of Pietermaritzburg, KwaZulu-Natal.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms including SEM, SEO, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to maximize ROI and achieve key performance indicators (KPIs).
• Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement.
• Collaborate with the content creation team to develop engaging and relevant marketing materials.
• Manage the company's social media presence, fostering community engagement and brand loyalty.
• Stay updated with the latest digital marketing tools, best practices, and emerging technologies.
• Work closely with the sales and product development teams to align marketing efforts with business objectives.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Contribute to the overall marketing strategy and brand positioning.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven experience in developing and executing successful SEM, SEO, and social media marketing campaigns.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong understanding of consumer behavior and digital marketing trends.
• Exceptional written and verbal communication skills.
• Ability to work both independently and collaboratively in a team environment.
• Experience with email marketing platforms and CRM systems is a plus.
• A proactive and results-oriented mindset with a keen eye for detail.

Benefits

Our client offers a competitive salary package commensurate with experience. This hybrid role provides the flexibility to balance office-based collaboration with remote work, fostering a healthy work-life integration. Employees benefit from a comprehensive medical aid scheme, a provident fund, and opportunities for professional development and continuous learning. You will join a supportive and innovative work environment where your contributions are valued and recognized. Additional perks include team-building events, access to modern office facilities, and potential for career advancement within a growing organization. The position is based in Pietermaritzburg, KwaZulu-Natal, offering a great working environment and community engagement opportunities.