Digital Marketing & E-commerce Lead

Placements24; Durban; Híbrido; ZAR 800.000 - 1.400.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health benefits

Professional development opportunities

Descripción de la vacante

Placements24 in Durban seeks a Digital Marketing & E-commerce Lead to drive online presence and sales. You will develop integrated campaigns across SEO, SEM, content, social media, email, and optimize the customer journey from acquisition to retention.

The role requires 7+ years in digital marketing and e-commerce with a proven track record. A hybrid work model and health benefits are offered to support strategic growth in the South African market.

Formación

• Bachelor's degree in Marketing, Digital Media, Business, or a related discipline.
• 7+ years of digital marketing and e-commerce experience with strategy focus.
• Proven track record growing online sales and managing e-commerce platforms.
• Expertise in SEO, SEM, social media, content and email marketing.
• Experience with web analytics tools and e-commerce platforms.
• Strong leadership and communication skills.

Responsabilidades

• Develop and oversee a comprehensive digital marketing strategy (SEO, SEM, content, social, email).
• Drive e-commerce sales by optimizing website performance and conversion funnels.
• Lead social media strategy, content creation, engagement, and paid campaigns.
• Analyze traffic, sales data, and campaign performance to identify opportunities.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with sales, product, and IT for seamless online operations.
• Identify and implement new digital marketing technologies and tactics.
• Monitor market trends to inform strategic decisions.
• Manage relationships with agencies and vendors.
• Report KPIs to senior management.

Conocimientos

Digital marketing

E-commerce strategy

SEO/SEM

Social media marketing

Email marketing

Team leadership

Analytics

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Analytics

E-commerce platforms

Descripción del empleo

About the Role

Our client, a prominent retail organization, is seeking a highly motivated and results-oriented Digital Marketing & E-commerce Lead to drive their online presence and sales performance in Durban, KwaZulu-Natal . This leadership role requires a strategic thinker with a proven ability to develop and execute integrated digital marketing campaigns, focusing heavily on e-commerce optimization and social media engagement. You will be responsible for managing the entire digital customer journey, from acquisition to conversion and retention. The ideal candidate will have extensive experience in both digital marketing strategy and e-commerce operations, with a strong understanding of current market trends and technologies. This is a significant opportunity to influence the digital trajectory of a well-established brand in the thriving economic hub of Durban .

Key Responsibilities

• Develop and oversee the execution of a comprehensive digital marketing strategy encompassing SEO, SEM, content marketing, social media, and email marketing.
• Drive e-commerce sales growth by optimizing website performance, user experience, and conversion funnels.
• Lead and manage social media strategy, content creation, community engagement, and paid social campaigns to enhance brand visibility and customer interaction.
• Analyze website traffic, sales data, campaign performance, and customer behavior to identify trends and opportunities for improvement.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Collaborate with cross-functional teams including sales, product development, and IT to ensure seamless online operations and marketing alignment.
• Identify and implement new digital marketing technologies and tactics to stay ahead of the competition.
• Monitor competitor activities and market trends to inform strategic decisions.
• Manage relationships with external agencies and vendors as required.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related discipline.
• Minimum of 7 years of progressive experience in digital marketing and e-commerce, with a strong emphasis on strategy and execution.
• Proven track record of successfully growing online sales and managing e-commerce platforms.
• In-depth knowledge of SEO, SEM, social media marketing (organic and paid), content marketing, and email marketing.
• Experience with web analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Strong leadership and team management skills.
• Excellent analytical, strategic thinking, and problem-solving capabilities.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, evolving market environment.
• Experience working within the South African market is a plus.

Benefits

• Highly competitive salary and performance-based bonuses.
• Opportunity to lead digital strategy for a key player in the retail sector.
• Hybrid work model offering flexibility.
• Comprehensive health and wellness benefits.
• Professional development opportunities and continuous learning support.
• Significant impact on the online business growth in Durban, KwaZulu-Natal .