Senior Digital Marketing Strategist - e-Commerce

Placements24; Gqeberha; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Professional development

Collaborative team

Exposure to new tools

Growth opportunities

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist for a fully remote role focused on driving acquisition, engagement, and retention for a growing e-commerce platform. You will leverage SEO, SEM, social media, content, and email marketing to maximize ROI and align with sales, product, and creative teams.

The ideal candidate has 5+ years in digital marketing for e-commerce and a proven ability to scale campaigns.

Qualifications

• Minimum of 5 years of experience in digital marketing for e-commerce.
• Proven track record delivering data-driven campaigns.
• Strong knowledge of SEO, SEM, social media, content strategy and email marketing.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Develop data-driven digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve performance targets.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Develop and execute SEO strategies to improve organic search rankings and traffic.
• Oversee the creation and distribution of engaging content across various platforms.
• Manage email marketing campaigns, including list segmentation and automation.
• Collaborate with the creative team to develop compelling marketing assets.
• Track KPIs, prepare regular reports, and present findings to senior management.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Skills

SEO

SEM

Social media

Content strategy

Email marketing

AB testing

CRO

Data analysis

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce platform based in the coastal city of Port Elizabeth , is searching for a highly analytical and results-driven Senior Digital Marketing Strategist. This pivotal role will be responsible for developing and executing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention across various online channels. You will leverage data analytics, market research, and cutting-edge marketing technologies to optimize performance and maximize ROI. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance advertising. You will work closely with the sales, product, and creative teams to ensure cohesive brand messaging and strategic alignment. This position offers the exciting opportunity to shape the online presence of a growing brand and make a significant impact on business growth. This role is a remote position, offering the flexibility to work from anywhere.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve performance targets.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Develop and execute SEO strategies to improve organic search rankings and traffic.
• Oversee the creation and distribution of engaging content across various platforms.
• Manage email marketing campaigns, including list segmentation and automation.
• Collaborate with the creative team to develop compelling marketing assets.
• Track KPIs, prepare regular reports, and present findings to senior management.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and the ability to interpret data to make strategic decisions.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Business, or a related field.
• Ability to work independently and manage multiple projects in a remote environment.
• Strategic thinker with a creative and results-oriented mindset.

Benefits

• Competitive annual salary of ZAR.
• Fully remote work arrangement for maximum flexibility.
• Opportunity to significantly impact the growth of a dynamic e-commerce business.
• Work with a collaborative and forward-thinking marketing team.
• Access to professional development and training resources.
• Exposure to diverse digital marketing strategies and cutting-edge tools.