Senior E-commerce Growth Strategist

Placements24; KwaZulu-Natal; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work from anywhere in SA

Competitive salary

Performance-based bonuses

Professional development and training

Collaborative remote environment

Contribute to innovative e-commerce

Work-life balance

Job summary

Placements24 is seeking a Senior E-commerce Growth Strategist for a fully remote role in South Africa. You will develop and execute growth strategies to boost conversions, average order value, and customer lifetime value, across multiple online platforms.

You will oversee SEO, SEM, email marketing, affiliate campaigns, and paid social, conduct market research, manage social media, collaborate with cross-functional teams, analyze performance data, and optimize budgets for ROI while staying

Qualifications

• 5+ years in a senior e-commerce or digital marketing role.
• Proven multi-channel digital campaigns across channels.
• Expertise in SEO, SEM, CRO.
• Experience with Shopify/Magento/WooCommerce and analytics.
• Bachelor's degree in Marketing/Business preferred.

Responsibilities

• Develop and implement growth strategies to boost conversions and AOV.
• Oversee SEO, SEM, email, affiliate, and paid social campaigns.
• Conduct market research and competitor analysis for trends.
• Manage social media presence and community engagement.
• Collaborate with marketing, sales, product, and support teams.
• Analyze website performance, sales, and customer feedback.
• Develop and manage the e-commerce marketing budget and ROI.
• Stay updated on e-commerce tech, tools, and social media best practices.

Skills

Growth strategy

Data analysis

Digital marketing

SEO/SEM

CRO

Communication

Project management

Education

Bachelor's degree in Marketing/Business

Tools

Shopify

Magento

WooCommerce

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading entity in the digital marketplace, is seeking a highly motivated and experienced Senior E-commerce Growth Strategist to join their dynamic team. This role is crucial for driving innovation and maximizing revenue across various online platforms. You will be instrumental in developing and executing comprehensive strategies that enhance customer acquisition, retention, and overall e-commerce performance. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. We are looking for a proactive individual who thrives in a fast-paced environment and possesses a deep understanding of the e-commerce landscape and social media marketing. The ideal candidate will be adept at analyzing complex data sets, identifying growth opportunities, and translating insights into actionable plans that deliver tangible results for our client. This role requires a strategic thinker with a passion for digital transformation and a proven track record of success in e-commerce.

Key Responsibilities

• Develop and implement cutting-edge e-commerce growth strategies, focusing on increasing conversion rates, average order value, and customer lifetime value.
• Oversee and optimize all digital marketing channels, including SEO, SEM, email marketing, affiliate marketing, and paid social media campaigns.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities for competitive advantage.
• Manage and nurture the company's social media presence, creating engaging content and fostering community interaction to build brand loyalty.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure cohesive strategy execution.
• Analyze website performance metrics, sales data, and customer feedback to identify areas for improvement and innovation.
• Develop and manage the e-commerce marketing budget, ensuring optimal allocation of resources and a strong return on investment.
• Stay abreast of the latest developments in e-commerce technology, digital marketing tools, and social media best practices.

Requirements

• Proven experience (5+ years) in a senior e-commerce or digital marketing role, with a strong emphasis on growth strategies and performance optimization.
• Demonstrable success in developing and executing digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and conversion rate optimization (CRO).
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable business insights.
• Excellent communication, collaboration, and project management skills.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience managing budgets and reporting on ROI.

Benefits

• Opportunity to work remotely from any location in South Africa.
• Competitive salary package commensurate with experience.
• Generous performance-based bonuses.
• Access to professional development and training opportunities.
• Collaborative and supportive remote work environment.
• Contribution to innovative e-commerce projects.
• Work-life balance is highly valued.