Head of Digital Marketing & E-commerce

Placements24; Mossel Bay; Hybrid; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Fully remote in SA

Remote team culture

Professional development opportunities

Job summary

Placements24 is seeking a visionary Head of Digital Marketing & E-commerce to lead online growth, brand presence, and revenue across all digital channels. This remote-first leadership role requires a strategic thinker with proven experience in scaling online sales, optimizing customer journeys, and managing large budgets with cross-functional teams.

You will develop and execute a cohesive roadmap spanning website, SEO, SEM, social, email, and affiliates, while fostering a data-driven culture and

Qualifications

• 8–10+ years in digital marketing and e-commerce
• Senior leadership experience managing cross-functional teams
• Proven ROI-driven budgets and growth in online commerce
• Expertise across SEO, SEM, social media, email, content, and affiliates

Responsibilities

• Develop and implement a comprehensive digital marketing and e-commerce strategy.
• Oversee all aspects of the e-commerce platform, including website UX and CRO.
• Lead digital marketing teams across SEO, SEM, social, email, and content.
• Manage large marketing budgets to maximize ROI and KPIs.
• Drive customer acquisition and retention via data-driven campaigns.
• Collaborate with product, sales and customer service for seamless journeys.

Skills

Leadership

Strategic thinking

Budget management

Team management

SEO/SEM

Data-driven

Remote leadership

Education

Bachelor's degree in Marketing/Business

MBA (plus)

Tools

Google Analytics

SEO tools

CRO

Email marketing platforms

Job description

About the Role

Our client, a distinguished and rapidly expanding e-commerce brand, is seeking a visionary Head of Digital Marketing & E-commerce to lead their online growth strategy. This senior leadership role demands a strategic thinker with extensive experience in driving online sales, building brand presence, and optimizing digital customer journeys. You will be responsible for developing and executing a cohesive digital marketing and e-commerce roadmap, overseeing all online channels including website management, SEO, SEM, social media, email marketing, and affiliate programs. The ideal candidate thrives in a fully remote, high-performance environment, possesses exceptional leadership qualities, and has a proven ability to manage large budgets and cross-functional teams. You will play a critical role in shaping the company's digital future, driving innovation, and achieving ambitious revenue targets. This is a remote-first position, empowering you to contribute effectively from anywhere. We are looking for a dynamic leader passionate about leveraging data, technology, and creative strategies to achieve market leadership in the competitive e-commerce space.

Key Responsibilities

• Develop and implement a comprehensive digital marketing and e-commerce strategy aligned with business objectives and revenue goals.
• Oversee all aspects of the e-commerce platform, including website design, user experience, conversion rate optimization (CRO), and product merchandising.
• Lead and manage the digital marketing team, including specialists in SEO, SEM, social media, email marketing, and content creation.
• Manage and optimize significant marketing budgets across all digital channels to maximize ROI and achieve key performance indicators (KPIs).
• Drive customer acquisition and retention strategies through data-driven insights and innovative campaigns.
• Oversee SEO and SEM initiatives to enhance organic and paid search visibility and drive qualified traffic.
• Develop and execute engaging social media strategies to build brand awareness and community engagement.
• Lead email marketing efforts, including list segmentation, campaign automation, and performance analysis.
• Analyze market trends, competitor activities, and customer behavior to identify new growth opportunities.
• Collaborate with product development, sales, and customer service teams to ensure a seamless customer experience.
• Foster a data-driven culture, utilizing analytics and reporting to inform strategic decisions and measure success.
• Stay abreast of emerging digital marketing technologies and e-commerce trends, implementing relevant innovations.

Requirements

• Minimum of 8-10 years of progressive experience in digital marketing and e-commerce, with at least 3-5 years in a senior leadership role.
• Demonstrated success in developing and executing impactful e-commerce strategies that have driven significant revenue growth.
• Proven experience in managing large digital marketing budgets and achieving strong ROI.
• Expertise across all key digital marketing disciplines: SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Strong understanding of e-commerce platforms, website analytics (e.g., Google Analytics), and CRO techniques.
• Exceptional leadership, team management, and communication skills.
• Ability to think strategically and translate vision into actionable plans.
• Proven ability to work effectively in a fully remote, fast-paced environment.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• Experience within the Mossel Bay, Western Cape region or a strong understanding of the South African market is beneficial.

Benefits

• Highly competitive annual salary of R .
• Opportunity to work fully remotely from anywhere in South Africa.
• Lead a critical function within a rapidly growing and successful e-commerce company.
• Significant impact on business strategy and growth.
• Access to ongoing professional development and industry conferences.
• Supportive and collaborative remote team culture.