Senior E-commerce Marketing Manager

Placements24; KwaZulu-Natal; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Progressive environment

Exposure to cutting-edge digital MARK

Professional development and training

Job summary

Placements24 seeks a Senior E-commerce Marketing Manager to lead our client's digital marketing initiatives from Pietermaritzburg, KwaZulu-Natal. You will drive customer acquisition and revenue growth by crafting data-driven strategies across SEO, SEM, social media, email, content, and affiliates.

You will manage paid campaigns, analyze performance with analytics tools, and partner with product, sales, and design teams to ensure a cohesive customer journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Master's degree is a plus.
• Minimum 5 years proven experience in e-commerce marketing.
• Strong knowledge of SEO, SEM, social media, email, content and affiliate marketing strategies.
• Proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with e-commerce platforms (Shopify, WooCommerce, Magento).
• Strong paid social and search engine marketing skills.
• Excellent analytical and leadership abilities.
• Experience managing marketing budgets and reporting on campaigns.

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies across SEO, SEM, social media, email, content and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to hit CAC and ROAS KPIs.
• Oversee content creation and distribution to build brand awareness and drive traffic.
• Analyze website and campaign performance using Google Analytics to derive insights.
• Collaborate with product, sales, and design teams for consistent brand messaging.
• Manage the e-commerce marketing budget to maximize ROI.
• Stay updated on e-commerce trends and competitor activities.
• Lead and mentor a marketing team.
• Develop and implement A/B testing for website elements and campaigns.
• Ensure marketing activities align with brand guidelines.

Skills

SEO strategy

SEM

Social media marketing

Email marketing

Content marketing

Education

Bachelor's degree in Marketing or related field

Master's degree (bonus)

Tools

Google Analytics

Adobe Analytics

Shopify

WooCommerce

Facebook Ads Manager

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce enterprise, is seeking an experienced and results-driven Senior E-commerce Marketing Manager to spearhead their digital marketing initiatives. This pivotal role is based in the vibrant city of Pietermaritzburg, KwaZulu-Natal. You will be instrumental in shaping our client's online presence, driving customer acquisition, and maximizing revenue through innovative and data-informed marketing strategies. This is an exceptional opportunity to join a forward-thinking company that values creativity, strategic thinking, and a passion for digital excellence. The ideal candidate will thrive in a collaborative environment and possess a deep understanding of the e-commerce landscape, with a keen eye for emerging trends and technologies. Your expertise will directly impact the company's growth trajectory and market positioning. We are looking for a leader who can inspire a team and execute complex campaigns with precision and flair, ensuring a seamless and engaging customer journey from discovery to conversion. Your strategic insights will be crucial in navigating the competitive online marketplace and identifying new avenues for expansion and customer engagement. The role requires a proactive approach to problem-solving and a commitment to continuous improvement in all marketing efforts. We encourage applications from individuals who are passionate about making a tangible difference in the digital space and contributing to a company's success story.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies across various channels including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs for customer acquisition cost (CAC) and return on ad spend (ROAS).
• Oversee the creation and distribution of engaging content across social media platforms to build brand awareness, foster community engagement, and drive traffic to the e-commerce website.
• Analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics to identify trends, insights, and areas for improvement.
• Collaborate with the product, sales, and design teams to ensure consistent brand messaging and a cohesive customer experience.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Stay abreast of the latest e-commerce trends, digital marketing best practices, and competitor activities to inform strategic decisions.
• Lead and mentor a team of marketing specialists, fostering a high-performance culture.
• Develop and implement A/B testing strategies for website elements, marketing campaigns, and landing pages to improve conversion rates.
• Ensure all marketing activities align with the company's brand guidelines and objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 5 years of proven experience in e-commerce marketing, with a strong track record of success in managing digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing strategies.
• Proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
• Strong understanding of paid social media advertising (Facebook, Instagram, LinkedIn) and search engine marketing (Google Ads).
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication, interpersonal, and leadership skills.
• Experience managing marketing budgets and reporting on campaign performance.
• A creative mindset with a passion for innovation in digital marketing.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a progressive and supportive work environment.
• Contribution to a rapidly expanding and exciting e-commerce business.
• Exposure to cutting-edge digital marketing technologies and strategies.
• Professional development and training opportunities.
• Potential for career advancement within the organization.
• Be part of a dedicated team shaping the future of online retail in Pietermaritzburg.