Digital Marketing Specialist - E-commerce Focus

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Flexible working hours

Professional development opportunities

Collaborative digital team

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive our e-commerce growth remotely across South Africa. You will lead strategies across SEO, SEM, social media, and email marketing, while analyzing performance data to optimize campaigns and customer acquisition.

Ideal candidates have strong experience in Google Analytics, Google Ads, Facebook Ads Manager, and CMS/e-commerce platforms. A proactive, data-driven approach and excellent communication are essential for success in a fully

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role with e-commerce focus.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, and email marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to achieve KPIs and ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic rankings.
• Create and schedule engaging content for social media and monitor community interactions.
• Design and execute email marketing campaigns with segmentation and A/B testing.
• Analyze website traffic and user behavior using Google Analytics to identify improvements.
• Monitor competitor activities and industry trends to stay ahead.
• Collaborate with cross-functional teams for consistent brand messaging.
• Prepare regular performance reports and present insights to stakeholders.
• Continuously test and iterate on campaigns to maximize effectiveness.

Skills

SEO

SEM

Social media

Email marketing

Analytics

CMS

E-commerce

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO platforms

CMS

E-commerce platforms

Job description

About the Role

Our client is actively seeking a talented and results-oriented Digital Marketing Specialist to join their expanding e-commerce operations, remotely. This role is ideal for a proactive individual with a strong understanding of various digital marketing channels and a proven ability to drive online sales and engagement. You will be responsible for executing and optimizing digital marketing campaigns, analyzing performance data, and contributing to the overall e-commerce strategy. The successful candidate will leverage their expertise in SEO, SEM, social media, and email marketing to enhance our client's online presence and customer acquisition efforts. This is a fantastic opportunity to work from anywhere in South Africa, contributing to a forward-thinking company and making a tangible impact on their digital growth.

Key Responsibilities

• Develop and implement effective digital marketing strategies across multiple channels, including SEO, SEM, social media, and email marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to achieve target KPIs and ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Create and schedule engaging content for social media platforms and monitor community interactions.
• Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement and growth opportunities.
• Monitor competitor activities and industry trends to stay ahead of the curve.
• Collaborate with cross-functional teams to ensure consistent brand messaging and campaign alignment.
• Prepare regular performance reports on digital marketing activities and present insights to stakeholders.
• Continuously test and iterate on campaigns and strategies to maximize effectiveness.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce.
• Demonstrable expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO platforms.
• Experience with content management systems (CMS) and e-commerce platforms.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.
• Creative and results-driven mindset.
• Experience with A/B testing and conversion rate optimization is a plus.

Benefits

• Fully remote work arrangement, offering flexibility and autonomy.
• Competitive salary package.
• Opportunity to contribute significantly to a growing e-commerce business.
• Professional development and learning opportunities.
• Be part of a collaborative and innovative digital team.
• Flexible working hours.