E-commerce Digital Marketing Manager

Placements24; Mtubatuba Local Municipality; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 seeks an experienced E-commerce Digital Marketing Manager to lead the digital marketing strategy for its e-commerce platform based in Richards Bay. You will oversee SEO, SEM, social media, email, and affiliate programs while guiding a high-performance team.

This senior role requires 7+ years in digital marketing with 3–5 years in e-commerce, plus a proven track record of managing large budgets and delivering measurable growth. On-site work in Richards Bay KwaZulu-Natal is required.

Qualifications

• 7+ years in digital marketing with 3–5 years in e-commerce
• Proven success in developing and executing comprehensive digital marketing strategies
• Experience managing significant marketing budgets
• Willing to work on-site in Richards Bay, KwaZulu-Natal, ZA

Responsibilities

• Develop and implement a holistic digital marketing strategy to increase brand awareness, drive qualified traffic, and maximize online sales.
• Manage and optimize all digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing (organic and paid), email marketing, content marketing, and affiliate programs.
• Oversee the creation and execution of marketing campaigns across all digital platforms, ensuring alignment with overall business objectives and brand messaging.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify key insights and areas for improvement.
• Manage the digital marketing budget effectively, allocating resources across channels to achieve the highest ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay abreast of industry trends, emerging technologies, and competitor activities to ensure our client remains competitive in the digital space.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a seamless customer journey.
• Develop and manage relationships with external agencies and vendors as needed.
• Report on key marketing metrics and campaign performance to senior management.

Skills

Leadership

Team management

Project management

Analytical skills

Communication skills

Interpersonal skills

SEO

SEM

Social media

Email marketing

Affiliate marketing

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

SEO tools

Education

Bachelor's or Master's degree in Marketing, Business Administration, Digital Media, or a related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

SEO tools

Job description

About the Role

Our client, a prominent player in the online retail space, is seeking an experienced and visionary E-commerce Digital Marketing Manager to lead their marketing efforts. This senior role is responsible for developing and executing a comprehensive digital marketing strategy that drives traffic, conversions, and revenue growth for our client's e-commerce platform. You will oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing, ensuring a cohesive and impactful brand presence online. The ideal candidate is a strategic thinker with a deep understanding of the e-commerce landscape, proven leadership skills, and a passion for data-driven decision-making. This is a key leadership position within our client's organization, based in the vibrant city of **Richards Bay, KwaZulu-Natal, ZA**.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy to increase brand awareness, drive qualified traffic, and maximize online sales for the e-commerce business.
• Manage and optimize all digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing (organic and paid), email marketing, content marketing, and affiliate programs.
• Oversee the creation and execution of marketing campaigns across all digital platforms, ensuring alignment with overall business objectives and brand messaging.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify key insights and areas for improvement.
• Manage the digital marketing budget effectively, allocating resources across channels to achieve the highest ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay abreast of industry trends, emerging technologies, and competitor activities to ensure our client remains competitive in the digital space.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a seamless customer journey.
• Develop and manage relationships with external agencies and vendors as needed.
• Report on key marketing metrics and campaign performance to senior management.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3-5 years specifically focused on e-commerce.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that have resulted in significant e-commerce growth.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and affiliate marketing principles and best practices.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and SEO tools.
• Excellent leadership, team management, and project management skills.
• Strong analytical and quantitative skills, with the ability to translate data into actionable strategies.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing significant marketing budgets.
• Must be willing to work **on-site** in **Richards Bay, KwaZulu-Natal, ZA**.

Benefits

Our client offers a highly competitive salary, performance-based incentives, comprehensive medical aid, opportunities for professional development, and the chance to lead the digital marketing vision for a growing e-commerce business. This role offers significant responsibility and the opportunity to make a lasting impact within our organization, located in **Richards Bay, KwaZulu-Natal, ZA**.