E-commerce Marketing Manager (Durban)

Placements24; Durban; Presencial; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical & dental insurance

Pension contributions

Professional growth

Staff discounts

Durban office

Brand growth in KZN

Descripción de la vacante

Placements24 in Durban is seeking an experienced E-commerce Marketing Manager to lead online marketing initiatives and drive customer acquisition, engagement and revenue across SEO, SEM, social media, email and content marketing. You will own the online growth strategy and manage a portfolio of digital campaigns from concept to execution.

The ideal candidate will have proven results in online campaigns, strong analytics, and the ability to collaborate with creative and web teams to ensure a

Formación

• Proven experience as an E-commerce Marketing Manager or in a similar digital marketing role.

Responsabilidades

• Develop and implement integrated e-commerce marketing strategies to drive traffic, conversions, and customer loyalty.
• Plan and manage paid advertising campaigns across Google Ads and social channels.
• Oversee SEO strategies to improve organic rankings and visibility.
• Create and manage content marketing initiatives including blog posts and product descriptions.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyze campaign performance, site traffic and sales data to optimize strategies.
• Collaborate with creative and web teams to ensure brand consistency and user experience.
• Manage the e‑commerce marketing budget and allocate resources effectively.
• Stay updated with e-commerce trends and competitors’ activities.
• Report on key metrics and provide actionable insights.

Conocimientos

E-commerce Marketing

SEO

SEM

PPC

Social Media Marketing

Content Marketing

Email Marketing

Analytics

Budget Management

Educación

Bachelor’s degree in Marketing

Herramientas

Google Analytics

Marketing automation tools

E-commerce platforms

Descripción del empleo

About the Role

Our client, a rapidly expanding retail brand with a significant presence in Durban, KwaZulu-Natal , is seeking an accomplished E-commerce Marketing Manager to spearhead their online marketing initiatives. This role is based at our client's vibrant office in Durban and is crucial for driving customer acquisition, engagement, and revenue growth through various digital channels. The successful candidate will be responsible for devising and executing innovative marketing strategies that align with the company's brand identity and commercial objectives. You will manage a portfolio of online marketing activities, including SEO, SEM, social media marketing, email campaigns, and content marketing, with a keen focus on maximizing return on investment. This is an exciting opportunity for a results-oriented marketer to take ownership of online growth and contribute significantly to the company's success in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement integrated e-commerce marketing strategies to drive traffic, conversions, and customer loyalty.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads and social media channels.
• Oversee the execution of SEO strategies to improve organic search rankings and visibility.
• Create and manage engaging content marketing initiatives, including blog posts, product descriptions, and social media updates.
• Develop and implement effective email marketing campaigns to nurture leads and retain customers.
• Analyze marketing campaign performance, website traffic, and sales data to identify trends and optimize strategies.
• Collaborate with the creative and web development teams to ensure brand consistency and a seamless user experience.
• Manage the e-commerce marketing budget and allocate resources effectively.
• Stay up-to-date with the latest e-commerce trends, digital marketing tools, and competitor activities.
• Report on key marketing metrics and provide insights and recommendations for continuous improvement.

Requirements

• Proven experience as an E-commerce Marketing Manager or in a similar digital marketing role.
• Demonstrated success in developing and executing online marketing campaigns that deliver measurable results.
• Strong understanding of SEO, SEM, PPC, social media marketing, content marketing, and email marketing best practices.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Experience with e-commerce platforms and online sales funnels.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Residing in or willing to relocate to the Durban area is essential.

Benefits

• A competitive salary package commensurate with experience.
• Opportunity to work in a dynamic and collaborative office environment in Durban .
• Comprehensive medical and dental insurance plans.
• Pension fund contributions.
• Opportunities for professional growth and development.
• Staff discounts on products.
• Be part of a growing company with a strong local presence.
• Contribute to shaping the online brand presence in KwaZulu-Natal .