Lead Digital Marketing Specialist

Placements24; Durban; On-site; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Salary commensurate with experience

Medical aid

Retirement fund contributions

Professional development opportunities

Collaborative work environment

Job summary

Placements24 in Durban seeks a dynamic Lead Digital Marketing Specialist to drive online marketing efforts. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content while guiding a small team.

The role demands 6–8 years in digital marketing with leadership experience, strong analytics, Google Ads expertise, and a robust content strategy. You will manage budgets, evaluate performance, and stay ahead of industry trends to secure growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 6–8 years digital marketing experience, with 2+ years in leadership.
• Proven expertise in SEO, SEM, social media marketing, email automation, and content strategy.
• Strong analytical skills and ability to translate data into strategic actions.

Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across channels.
• Analyze campaign performance data and optimize strategies to maximize ROI.
• Oversee creation of engaging digital content including website copy, blogs, social posts, and ad creatives.
• Manage digital marketing budget and allocate resources effectively.
• Lead, mentor, and inspire a small team of marketing professionals.

Skills

SEO

SEM

Social media marketing

Email marketing automation

Content strategy

Analytics

Project management

Team leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Job description

Our client is seeking a dynamic and results-oriented Lead Digital Marketing Specialist to spearhead their online marketing efforts in Durban . This leadership role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will manage various digital channels, analyze campaign performance, and lead a small team of marketing professionals. This position is ideal for a strategic thinker with extensive hands-on experience in all facets of digital marketing and a passion for leveraging data to achieve measurable business outcomes.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data using tools like Google Analytics, identify trends, and provide actionable insights to optimize strategies and maximize ROI.
• Oversee the creation of engaging digital content, including website copy, blog posts, social media updates, and ad creatives.
• Manage the digital marketing budget effectively, allocating resources to maximize campaign impact and achieve business objectives.
• Lead, mentor, and inspire a team of digital marketing professionals, fostering a culture of innovation and high performance.
• Stay current with industry best practices, emerging technologies, and competitor activities to ensure the company maintains a competitive edge online.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6-8 years of progressive experience in digital marketing, with at least 2 years in a leadership or supervisory role.
• Proven expertise in SEO, SEM (Google Ads certified preferred), social media marketing, email marketing automation, and content strategy.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic marketing initiatives.
• Excellent project management, communication, and team leadership abilities.
• Demonstrated success in driving measurable results through digital marketing campaigns.

Benefits

• An attractive annual salary commensurate with experience.
• A comprehensive benefits package including medical aid and retirement fund contributions.
• Opportunities for professional development and attending industry conferences.
• The chance to lead and shape the digital presence of a growing company in Durban .
• A vibrant and supportive work environment focused on collaboration and achieving marketing excellence.