Senior Digital Marketing Strategist

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Retirement savings plan

Professional development

Generous leave policy

Job summary

Placements24 in Midrand, Gauteng, is seeking a Senior Digital Marketing Strategist to lead the development and execution of comprehensive digital campaigns across SEO, SEM, social, email, and content marketing. The role emphasizes data-driven decision-making and collaboration with sales, product, and creative teams.

The ideal candidate will optimize campaigns for ROI, stay ahead of trends, and ensure brand consistency across all channels. Hybrid work arrangement and strong benefits are offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years in digital marketing with emphasis on strategy and execution.
• Experience in SEO, SEM, social media ads, and email campaigns.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and data interpretation.
• Strong knowledge of marketing automation and CRM software.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage and optimize PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads to achieve ROI.
• Conduct market research and competitive analysis to identify opportunities.
• Analyze campaign performance and provide actionable recommendations.
• Collaborate with content team to create marketing collateral.
• Oversee social media presence and engagement strategies.
• Manage marketing automation platforms and CRM systems to nurture leads.
• Stay up-to-date with digital marketing best practices and technologies.
• Ensure brand consistency across digital touchpoints.

Skills

Digital strategy

SEO/SEM

Analytics

Campaign optimization

Project management

Communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

CRM software

Job description

About the Role

Our client, a dynamic and forward-thinking company, is seeking a highly skilled and experienced Senior Digital Marketing Strategist to join their growing team in Midrand, Gauteng. This pivotal role will be instrumental in developing and executing innovative digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven track record of success in optimizing online marketing efforts. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure marketing initiatives are aligned with overall business objectives. This is an exciting opportunity to make a significant impact in a leading organization within the Midrand, Gauteng area and contribute to its continued success.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve target ROI.
• Conduct market research and competitive analysis to identify new opportunities and emerging trends.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Collaborate with the content team to create engaging and relevant marketing collateral.
• Oversee social media presence and engagement strategies.
• Manage marketing automation platforms and CRM systems to nurture leads and enhance customer journeys.
• Stay up-to-date with the latest digital marketing best practices and technologies.
• Ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and execution.
• Proven experience in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and experience in data interpretation.
• Excellent understanding of marketing automation and CRM software.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience working in a Midrand, Gauteng based or South African market is a plus.

Benefits

• Competitive annual salary of R .
• Hybrid work arrangement, offering flexibility between office and remote work.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and continuous learning.
• A collaborative and supportive team environment.
• Access to cutting-edge marketing tools and technologies.
• Generous leave policy.