Digital Marketing Strategist

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Health insurance

Professional development

Generous annual leave

Flexible work arrangements

Collaborative work environment

Job summary

Placements24 in Durban seeks a highly skilled Digital Marketing Strategist to shape and execute campaigns across Google Ads, social platforms, and email channels. This role focuses on increasing brand visibility, customer acquisition, and engagement with data-driven decision making.

The ideal candidate will have 5+ years in digital marketing, a strong portfolio of campaigns, and proficiency in SEO/SEM, content marketing, and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with a strong campaign portfolio.
• Deep knowledge of SEO, SEM, content marketing, social media, email marketing, and display advertising.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar.
• Strong analytical skills to translate data into actionable strategy.
• Excellent written and verbal communication with strong attention to detail.
• Experience managing multiple projects and timelines.
• Experience with A/B testing and CRO techniques.
• Familiarity with CRM systems and marketing automation.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Oversee social media, content creation, and community engagement initiatives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Analyze campaign performance, generate reports, and provide actionable insights.
• Collaborate with content teams to create SEO-optimized content.
• Manage email marketing campaigns, including segmentation and automation.
• Stay updated with the latest digital marketing tools and best practices.
• Contribute to website strategy including SEO, UX, and CRO.
• Manage marketing budgets to maximize ROI.

Skills

Digital marketing

SEO/SEM

Content marketing

Social media

Email marketing

Analytics

A/B testing

CRM & marketing automation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Meta Business Suite

HubSpot

Job description

About the Role

Our client, a dynamic and rapidly growing enterprise, is seeking a highly skilled and innovative Digital Marketing Strategist to join their vibrant marketing team in Durban, KwaZulu-Natal . This pivotal role involves shaping and executing cutting-edge digital marketing campaigns to enhance brand visibility, drive customer acquisition, and foster engagement across various online platforms. The ideal candidate will possess a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven track record of delivering measurable results. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure seamless campaign execution and alignment with overall business objectives. This is an exceptional opportunity to make a significant impact within a forward-thinking organization and contribute to its continued success in the Durban market.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Oversee social media presence, content creation, and community engagement initiatives.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the content team to create compelling and SEO-optimized content.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.
• Contribute to website strategy, including SEO, user experience, and conversion rate optimization.
• Manage digital marketing budgets effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience of at least 5 years in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and display advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience with A/B testing and conversion rate optimization techniques.
• Familiarity with CRM systems and marketing automation platforms.
• A creative mindset with a passion for innovation in digital marketing.

Benefits

• Our client offers a competitive remuneration package, including a substantial annual salary and performance-based bonuses.
• Employees enjoy access to comprehensive health insurance, including medical and dental coverage.
• Opportunities for professional development are abundant, with support for relevant certifications and training programs.
• A generous annual leave allowance is provided, along with flexible working arrangements and a collaborative work environment.
• Join a team that values innovation, teamwork, and employee well-being.
• This role offers significant career growth potential within a thriving company situated in the beautiful coastal city of Durban .