Senior Digital Marketing Specialist - E-commerce

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Professional development

Benefits package

Collaborative environment

Coastal location

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks a Senior Digital Marketing Specialist to drive online visibility and customer acquisition across SEO, SEM, social media, email, and content channels. You will lead strategic campaigns and collaborate with sales, product, and design teams.

The role requires 5+ years in e-commerce digital marketing, expertise in SEO/SEM, analytics, and automation tools. A hands-on leader who can optimize ROI will thrive in this coastal, dynamic environment.

Qualifications

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on e-commerce.
• Proven expertise in SEO, SEM (Google Ads certified is a plus), social media marketing, and email marketing.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a dynamic environment.
• Experience working in Richards Bay, KwaZulu-Natal or a similar coastal region is advantageous.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels.
• Conduct keyword research and implement SEO strategies.
• Manage and optimize paid search campaigns (PPC).
• Create and curate engaging content for social media and the company blog.
• Develop and execute email marketing campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools.
• Prepare reports on digital marketing performance with insights and recommendations.
• Collaborate with sales, product, and design teams to ensure cohesive marketing efforts.
• Stay updated on digital marketing trends and best practices.

Skills

SEO

SEM

Social media

Email marketing

Content strategy

Google Analytics

CRM systems

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client, a prominent player in the online retail sector, is seeking a seasoned Senior Digital Marketing Specialist for their operations in Richards Bay, KwaZulu-Natal. This role is critical in driving online visibility, customer acquisition, and engagement through a variety of digital marketing channels. You will be responsible for developing and implementing innovative digital strategies that align with business goals, focusing on optimizing campaigns for maximum impact and ROI. The ideal candidate will possess a comprehensive understanding of SEO, SEM, social media marketing, content strategy, and email marketing. This is a fantastic opportunity to contribute significantly to the growth of an established e-commerce brand in a key coastal city. The role demands a strategic thinker with strong analytical skills and a hands-on approach to execution. We are looking for a motivated professional who can lead initiatives and collaborate effectively with internal teams. The work environment in Richards Bay, KwaZulu-Natal, offers a blend of professional challenges and coastal living, making it an attractive location for ambitious marketers. Your expertise will be vital in enhancing our client's digital footprint and driving sustainable online growth.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and display advertising.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize paid search campaigns (PPC) to drive qualified traffic and conversions.
• Create and curate engaging content for social media platforms and the company blog.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaborate with sales, product, and design teams to ensure cohesive marketing efforts.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on e-commerce.
• Proven expertise in SEO, SEM (Google Ads certified is a plus), social media marketing, and email marketing.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a dynamic environment.
• Experience working in Richards Bay, KwaZulu-Natal or a similar coastal region is advantageous.

Benefits

• Competitive salary package.
• Performance-based incentives.
• Opportunities for professional development and training.
• Comprehensive benefits package.
• A collaborative and dynamic work environment in Richards Bay, KwaZulu-Natal.
• Contribution to a growing e-commerce brand with a strong market presence.