Digital Marketing Manager - Multi-Channel Campaigns

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 450,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Medical aid and retirement fund

Professional growth opportunities

Vehicle or travel allowance considered

Job summary

Placements24 is seeking a highly experienced Digital Marketing Manager to lead digital initiatives from Richards Bay, KwaZulu-Natal. The role focuses on developing, implementing, and managing integrated campaigns across SEO, SEM, social media, email, and content marketing.

You will analyze performance, optimize strategies, and collaborate with sales, product, and creative teams to drive brand awareness, lead generation, and customer acquisition.

Qualifications

• Minimum 5 years in digital marketing with 2+ in a leadership role.
• Proven expertise in SEO, SEM, social media, content and email marketing.
• Strong analytics with ROI-focused mindset and budgeting experience.
• Excellent written and verbal communication, and ability to manage multiple projects.

Responsibilities

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Oversee creation and distribution of engaging digital content.
• Plan and manage PPC and social advertising to hit KPIs.
• Monitor, analyze, and report campaign performance for optimization.
• Lead SEO, keyword research, on-page optimization, and link-building.
• Manage social media, content planning, engagement, and paid campaigns.
• Collaborate with sales, product, and creative teams for cohesive messaging.
• Stay updated on digital marketing trends and tools to improve ROI.
• Manage budgets and resources for maximum ROI.
• Develop lead generation and nurturing strategies; ensure brand consistency.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Analytical skills

Communication

ROI optimization

Campaign optimization

Education

Bachelor's degree in Marketing, Business Admin, or Communications

Tools

Google Analytics

Google Ads

Social media analytics tools

Marketing automation platforms

Job description

Our client is seeking a highly experienced and strategic Digital Marketing Manager to lead their digital initiatives from their base in Richards Bay, KwaZulu-Natal . This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and customer acquisition. The ideal candidate will have a proven track record in managing diverse digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing. You will be instrumental in analyzing campaign performance, optimizing strategies, and ensuring alignment with overall business goals. This is an exciting opportunity to take ownership of the digital presence of a prominent organization in the Richards Bay area and contribute significantly to its growth. The position requires a blend of strategic thinking, hands-on execution, and strong analytical skills. We are looking for a leader who can inspire a team and drive impactful results in a competitive market. The role offers a dynamic work environment with opportunities for professional growth and development.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and oversee the creation and distribution of engaging digital content.
• Plan and manage digital advertising campaigns (PPC, social media ads) to achieve key performance indicators (KPIs).
• Monitor, analyze, and report on the performance of all digital marketing campaigns, making data-driven adjustments for optimization.
• Lead SEO strategy, including keyword research, on-page optimization, and link-building initiatives.
• Manage social media presence, including content planning, community engagement, and paid social campaigns.
• Develop and implement email marketing campaigns, including segmentation, automation, and A/B testing.
• Collaborate with internal teams (sales, product, creative) to ensure cohesive brand messaging and campaign execution.
• Stay current with digital marketing trends, tools, and best practices, and apply them to improve campaign effectiveness.
• Manage digital marketing budgets and ensure efficient allocation of resources to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Oversee website analytics and provide insights for website improvement and user experience optimization.
• Manage relationships with external agencies and vendors as needed.
• Develop and implement strategies for lead generation and nurturing.
• Ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and social media analytics tools.
• Experience managing digital marketing budgets and demonstrating ROI.
• Excellent written and verbal communication skills.
• Ability to develop and execute strategic plans and manage multiple projects simultaneously.
• Experience with A/B testing and conversion rate optimization (CRO).
• Proficiency in marketing automation platforms is a plus.
• Leadership skills with the ability to mentor and guide a marketing team.
• Adaptability and a willingness to learn in a rapidly evolving digital landscape.
• Proven ability to collaborate effectively with cross-functional teams in Richards Bay, KwaZulu-Natal .

Benefits

• Competitive salary package, with annual earnings between 450,000 ZAR and 550,000 ZAR.
• Performance-based bonuses and incentives.
• Comprehensive medical aid and retirement fund.
• Opportunities for professional growth and development, including training and conferences.
• Hybrid work model for flexibility.
• A stimulating work environment in the vibrant city of Richards Bay .
• Generous annual leave allowance.
• Company-provided vehicle or travel allowance may be considered.
• Regular team-building events and social gatherings.
• Access to cutting-edge digital marketing tools and resources.
• Clear pathways for career advancement.
• Employee wellness programs.