Digital Marketing Manager - E-commerce Focus

Placements24; Richards Bay; Híbrido; ZAR 900.000 - 1.200.000; Tempo integral

Benefícios oferecidos por esta vaga

Hybrid work model

Competitive salary

Bonuses

Medical aid

Retirement benefits

Resumo da vaga

Placements24 in Richards Bay, KwaZulu-Natal is seeking an experienced Digital Marketing Manager to lead online growth. You will craft and execute innovative strategies across SEO, SEM, social, email, and content marketing to boost brand awareness, acquisitions, and sales conversions.

You will manage a team, optimize budgets, and collaborate with sales and product teams to enhance the customer journey in a hybrid working setup.

Qualificações

• Minimum of 7 years in digital marketing with at least 3 years in a managerial role focusing on e-commerce.
• Proven success in developing and executing digital marketing strategies that have driven revenue growth.
• Expertise across all major channels: SEO, SEM, Social Media, Email Marketing, and Content Marketing.

Responsabilidades

• Develop and implement a comprehensive digital marketing strategy aligned with e-commerce objectives.
• Manage and optimize campaigns across PPC, SEO, social media, and affiliate marketing.
• Oversee creation and execution of engaging content across platforms to drive traffic and conversions.
• Analyze campaign performance, website traffic, and sales data to identify trends and opportunities.
• Manage the digital marketing budget to maximize ROI.
• Lead and mentor a team of digital marketing specialists.
• Stay updated with the latest marketing trends and tools to enhance the strategy.
• Develop and execute email campaigns to nurture leads and drive retention.
• Collaborate with the e-commerce team to optimize user experience and conversions.

Conhecimentos

Digital marketing strategy

SEO & SEM

Team leadership

Analytics & GA

Formação

Bachelor's degree in Marketing or related field

Ferramentas

Google Analytics

Google Tag Manager

Data visualization tools

Descrição da vaga

About the Role

Our client, a rapidly expanding e-commerce business, is seeking an experienced and strategic Digital Marketing Manager to spearhead their online growth initiatives from Richards Bay, KwaZulu-Natal . This leadership role requires a visionary individual who can craft and execute innovative digital marketing strategies to drive brand awareness, customer acquisition, and sales conversions. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, with a sharp focus on e-commerce performance. The ideal candidate will possess a proven track record of success in a similar role, demonstrating strong analytical skills, a deep understanding of the digital landscape, and the ability to lead a team. This position offers a unique opportunity to shape the digital future of a growing brand in a key coastal region. You will be empowered to experiment with new technologies and approaches to stay ahead of the competition. The role involves close collaboration with sales, product development, and customer service teams to ensure a seamless customer journey.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with the company's e-commerce objectives.
• Manage and optimize all digital marketing campaigns, including PPC, SEO, social media advertising, and affiliate marketing.
• Oversee the creation and execution of engaging content across all digital platforms to drive traffic and conversions.
• Analyze marketing campaign performance, website traffic, and sales data to identify trends and opportunities for improvement.
• Manage the digital marketing budget effectively, ensuring maximum ROI on all initiatives.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, and apply them to our client's strategy.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with the e-commerce team to optimize website user experience and conversion rates.

Requirements

• Minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role focusing on e-commerce.
• Proven success in developing and executing successful digital marketing strategies that have driven significant revenue growth.
• Expertise across all major digital marketing channels: SEO, SEM (Google Ads, Bing Ads), Social Media Marketing (Facebook, Instagram, LinkedIn), Email Marketing, and Content Marketing.
• Strong analytical skills with proficiency in Google Analytics, Tag Manager, and data visualization tools.
• Experience managing marketing budgets and reporting on ROI.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Experience with e-commerce platforms and marketing automation tools is essential.
• Reside in or be willing to relocate to the Richards Bay, KwaZulu-Natal area for hybrid work.

Benefits

Our client offers a competitive salary, performance-based bonuses, comprehensive medical aid and retirement benefits, and significant opportunities for career advancement within a growing organization. Enjoy a hybrid work model that offers flexibility and work-life balance. Be part of a forward-thinking company culture in Richards Bay, KwaZulu-Natal , that values innovation and employee development. Our client provides a dynamic work environment with access to industry-leading marketing technologies. Participate in professional development programs and conferences to enhance your skills. This is a chance to lead and make a tangible impact on the success of our client's e-commerce ventures.