Digital Marketing Specialist

Placements24; Mtubatuba Local Municipality; On-site; ZAR 200,000 - 360,000; Full time

Benefits offered by this job

Health insurance

Training opportunities

Paid leave

Career growth

Collaborative culture

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a Digital Marketing Specialist to drive online growth through campaigns across Google Ads, social media, and email. The role emphasizes traffic, conversions, and customer engagement, with a blend of creativity and data analysis.

You will work with the marketing team to implement strategies that support sales and branding objectives, manage content, and stay ahead of digital trends.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years of digital marketing experience.
• Hands-on with Google Ads and social media ads.
• Familiar with SEO principles and keyword research.
• Proficient in analytics (e.g., Google Analytics).

Responsibilities

• Execute digital campaigns across Google Ads, social media, and email.
• Analyze performance and optimize campaigns.
• Perform keyword research to improve SEO.
• Create and manage social content and engage followers.
• Support email marketing with segmentation and automation.
• Stay updated on digital marketing trends.
• Collaborate with creative to develop assets.
• Ensure campaigns align with brand guidelines.
• Track website analytics and user behavior.

Skills

Digital marketing

SEO

Content creation

Analytics

Teamwork

Creativity

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Keyword research tools

Email marketing platforms

Job description

About the Role

Our client, a dynamic retail group with a strong presence in **Richards Bay, KwaZulu-Natal**, is seeking a proactive and results-oriented Digital Marketing Specialist to enhance their online marketing efforts. This role is essential for executing and managing day-to-day digital marketing campaigns across various channels, with a focus on driving traffic, increasing conversions, and improving customer engagement. You will work closely with the marketing team to implement strategies that support the company’s sales and branding objectives. The ideal candidate possesses a blend of creativity and analytical prowess, with hands-on experience in digital advertising, SEO, and social media management. This is a fantastic opportunity to contribute to a well-established brand and grow your career in a vibrant coastal city. We pride ourselves on fostering a team-oriented atmosphere where dedication and innovation are rewarded.

Key Responsibilities

• Execute digital marketing campaigns across platforms including Google Ads, social media advertising, and email marketing.
• Monitor, analyze, and report on campaign performance, making data-driven recommendations for optimization.
• Conduct keyword research and implement SEO best practices to improve website visibility.
• Manage and create content for social media platforms, engaging with followers and building community.
• Assist in the development and execution of email marketing campaigns, including segmentation and automation.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the creative team to develop engaging digital assets.
• Support the marketing team in various digital initiatives and projects.
• Ensure all digital marketing activities are aligned with brand guidelines and marketing objectives.
• Track website analytics and user behavior to identify areas for improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 1-3 years of experience in digital marketing roles.
• Hands-on experience with Google Ads and social media advertising platforms (e.g., Facebook Ads Manager).
• Familiarity with SEO principles and keyword research tools.
• Basic understanding of email marketing platforms and best practices.
• Proficiency in using analytics tools like Google Analytics.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary commensurate with experience.
• Health insurance and other employee benefits.
• Opportunities for ongoing training and professional development.
• A positive and collaborative work environment in **Richards Bay, KwaZulu-Natal**.
• Paid annual leave and public holidays.
• Exposure to a variety of digital marketing channels and strategies.
• Career growth prospects within a reputable retail organization.