Digital Marketing Manager - E-commerce

Placements24; Cape Town; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Generous annual leave

Job summary

Placements24 is seeking a Digital Marketing Manager for our Cape Town office to drive growth across ecommerce channels. You will oversee SEO, SEM, content, social media, and email campaigns, ensuring alignment with business goals and a data-driven approach.

The role requires a strong marketing background, leadership skills, and a track record of delivering ROI through integrated digital initiatives in a dynamic environment.

Qualifications

• Master's degree or equivalent in Marketing or related field.
• 7+ years of progressive experience in digital marketing with e-commerce focus.
• Experience managing large digital advertising budgets and achieving ROI.

Responsibilities

• Develop and execute an integrated digital marketing strategy for ecommerce channels.
• Manage paid media (SEM, social, display) focusing on ROI and CAC.
• Lead content strategy and SEO-aligned content creation.
• Oversee social media and brand reputation across platforms.
• Implement and optimize email marketing for acquisition and retention.
• Analyze campaigns and report insights to stakeholders.

Skills

Digital marketing strategy

Leadership

Analytics

Communication

Education

Master's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

SEO tools

SEM platforms

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Manager with a strong background in e-commerce to lead marketing efforts from their Cape Town office. This role is crucial for expanding our online footprint and driving significant revenue growth through strategic digital initiatives. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, content marketing, social media, and email campaigns, ensuring they are integrated and aligned with the company's overall business goals. The ideal candidate is a creative thinker with a data-driven approach and a passion for the ever-evolving digital marketing landscape.

Key Responsibilities

• Develop and execute an integrated digital marketing strategy to drive qualified traffic and conversions for our e-commerce channels.
• Manage all paid media initiatives, including SEM, social media advertising, and display advertising, focusing on ROI and CAC.
• Lead content strategy and creation, ensuring it resonates with target audiences and supports SEO objectives.
• Oversee social media presence, fostering community engagement and managing brand reputation across platforms.
• Implement and optimize email marketing campaigns for customer acquisition, retention, and loyalty programs.
• Analyze campaign performance using data analytics tools and provide regular reports with actionable insights to stakeholders.

Requirements

• Master's degree or equivalent experience in Marketing, Digital Media, or a related field.
• At least 7 years of progressive experience in digital marketing, with a significant focus on e-commerce .
• Demonstrated success in managing large-scale digital advertising budgets and achieving measurable results.
• Expertise in SEO, SEM, content marketing, social media strategy, and email automation platforms.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and various social media analytics dashboards.
• Strong leadership, strategic thinking, and communication skills, with experience managing a team.

Benefits

• Highly competitive salary package, commensurate with experience.
• Performance bonuses and stock options.
• Generous annual leave and company holidays.
• Medical aid and retirement fund contributions.
• Prime office location in Cape Town with excellent facilities.