E-commerce Digital Marketing Manager

Placements24; Midrand; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Performance bonuses

Professional development

Job summary

Placements24 is seeking an E-commerce Digital Marketing Manager to lead online marketing initiatives, including SEO, SEM, social media, email, and content strategy, to drive traffic and conversions.

Based in Midrand, Gauteng, ZA, the role requires strategic leadership, a track record of profitable campaigns across channels, and collaboration with sales, creative, and web teams to elevate brand presence and achieve ambitious sales targets.

Qualifications

• Bachelor’s degree in Marketing, Business, or Digital Media.
• 7+ years in digital marketing with e-commerce focus.
• Proven success across multiple channels.
• Experience with Google Analytics and GTM.

Responsibilities

• Develop a comprehensive digital marketing strategy to drive online sales.
• Manage paid campaigns across Google Ads, social, and display.
• Oversee SEO to boost organic rankings and traffic.
• Lead social media, content planning, and community engagement.
• Design and deploy email marketing campaigns and automation.
• Create a high-quality content marketing strategy aligned with SEO.
• Analyze campaign performance and customer data for optimization.
• Manage digital marketing budget and resource allocation.

Skills

Digital Marketing

Leadership

Analytics

SEO

SEM

PPC

Social Media

Content Marketing

Email Marketing

Budget Management

Project Management

Education

Bachelor’s in Marketing/Business/Digital Media

Master’s degree (plus)

Tools

Google Analytics

Google Tag Manager

Marketing Automation

Job description

About the Role

Our client, a leading force in the e-commerce industry, is actively seeking a strategic and results-driven E-commerce Digital Marketing Manager to spearhead their online marketing initiatives. This integral position involves overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy, to drive qualified traffic and maximize conversion rates. You will be responsible for developing and executing innovative campaigns that elevate brand presence and achieve ambitious sales targets. The ideal candidate possesses strong leadership qualities, a deep understanding of the digital marketing landscape, and a proven history of success in managing complex campaigns within the e-commerce domain. This is a critical role based in **Midrand, Gauteng, ZA**, offering a stimulating work environment within a thriving company.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives to drive online sales and brand growth.
• Manage and optimize all paid digital advertising campaigns, including Google Ads, social media ads, and display advertising, ensuring maximum ROI.
• Oversee the SEO strategy to improve organic search rankings and drive targeted website traffic.
• Lead the social media marketing efforts, including content planning, execution, and community engagement across all relevant platforms.
• Develop and execute effective email marketing campaigns, including list segmentation, automation, and performance analysis.
• Create and manage a high-quality content marketing strategy that resonates with the target audience and supports SEO efforts.
• Analyze campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for optimization.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Collaborate with internal teams (e.g., sales, creative, web development) to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a significant focus on e-commerce.
• Demonstrated success in developing and executing profitable digital marketing strategies across multiple channels.
• Expertise in SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and marketing automation platforms.
• Strong understanding of e-commerce platforms and user experience (UX) principles.
• Excellent leadership, communication, and project management skills.
• Proven ability to manage budgets and analyze performance metrics to drive business decisions.
• Strategic thinker with a hands-on approach to execution.
• Must be based in or willing to relocate to Midrand, Gauteng, ZA, for this office-based role.

Benefits

Our client offers a highly competitive salary and a comprehensive benefits package. You will be part of a forward-thinking organization with ample opportunities for career advancement. Enjoy working in a dynamic office environment with a collaborative team. This role provides the chance to lead significant marketing initiatives and shape the future of our client's online presence. Health insurance, performance bonuses, and professional development programs are included. Join us in **Midrand, Gauteng, ZA**, and drive digital success.