Senior Digital Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work in Pretoria

Professional development opportunities

Competitive salary package

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our Pretoria-based digital initiatives. You will drive growth and brand awareness through data-driven SEO, SEM, social media, email, and content marketing campaigns, ensuring measurable ROI.

The role requires 5+ years in digital marketing, strong analytics, and leadership capabilities; a hybrid work setup in the Pretoria area is offered along with comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of progressive experience in digital marketing.
• Proven track record in SEO, SEM, social media, and email campaigns.
• Experience with marketing automation platforms (HubSpot, Marketo) and analytics tools.
• Strong understanding of content marketing and data-driven strategy.
• Excellent analytical, communication, and presentation skills.
• Proven ability to manage budgets and timelines.
• Experience with A/B testing and CRO is a plus.
• Leadership experience is desirable.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Manage and optimize paid campaigns (SEM, social ads) to maximize ROI.
• Oversee SEO including keyword research and on-page optimization.
• Lead social media campaigns and community management.
• Create and deploy email marketing campaigns for lead nurturing and retention.
• Collaborate with content creators for marketing collateral and site content.
• Analyze performance, track KPIs, and report insights.
• Stay updated on digital marketing trends and best practices.
• Manage the digital marketing budget and mentor junior team members.

Skills

SEO

SEM

Social Media

Email Marketing

Content Marketing

Analytics

Marketing Automation

Budget Management

Leadership

Education

Bachelor's degree

Tools

HubSpot

Marketo

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading e-commerce platform, is looking for an experienced Senior Digital Marketing Manager to lead their marketing initiatives in Pretoria, Gauteng . This role is crucial for driving online growth, customer acquisition, and brand awareness through strategic digital campaigns. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and performance analytics. The ideal candidate will possess a strong understanding of the digital marketing landscape, a data-driven approach, and a proven ability to develop and execute successful strategies that deliver measurable ROI. This is an excellent opportunity to shape the digital presence of a prominent brand and work within a dynamic, growth-oriented team.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels to achieve business objectives.
• Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI and achieve target CPA.
• Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies.
• Develop and manage engaging social media campaigns and community management.
• Create and execute email marketing campaigns, focusing on lead nurturing and customer retention.
• Collaborate with content creators to develop compelling marketing collateral and website content.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Lead and mentor junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in digital marketing.
• Demonstrable experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of content marketing principles and strategy.
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and project timelines effectively.
• Experience with A/B testing and conversion rate optimization (CRO).
• Leadership experience is highly desirable.

Benefits

Our client offers a competitive salary package, a hybrid work arrangement for employees in the Pretoria, Gauteng area, and a comprehensive benefits package. You will have the opportunity to work with a dynamic team, lead impactful campaigns, and contribute significantly to the company's growth. Professional development opportunities and a collaborative work environment are key aspects of this role. Further details on specific benefits will be discussed during the interview process.