Digital Marketing Management Strategist

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Retirement benefits

Flexible hours

Hybrid work model

Professional development

Job summary

Placements24 is seeking a strategic Digital Marketing Management Strategist to lead a high-impact team from Randburg, Gauteng with a flexible hybrid arrangement. The role focuses on developing, implementing, and managing comprehensive campaigns to boost online visibility, lead generation, and revenue growth.

You will own SEO, SEM, social media, content, and email marketing, translate business goals into data-driven initiatives, mentor the marketing team, optimize ROI, and report KPIs to senior

Qualifications

• Bachelor's degreein Marketing, Communications, Business or related field.
• Minimum of 6 years in digital marketing with strategy/leadership focus.
• Proven track record of successful campaigns with measurable results.

Responsibilities

• Develop and execute data-driven digital marketing strategies across SEO, SEM, Social Media, Email, Content.
• Manage and optimize digital advertising campaigns (Google Ads, Social Media Ads) to hit target KPIs.
• Lead and mentor the digital marketing team; report performance to senior management.
• Oversee content creation and distribution to attract and retain target audiences.
• Analyze website traffic and campaign performance to identify insights and opportunities for improvement.

Skills

Strategic marketing

Leadership

Data-driven decisions

SEO

SEM

PPC

Social media marketing

Content marketing

Email marketing

Web analytics

Budget management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

Marketing automation platforms

Job description

About the Role Our client, a forward-thinking e-commerce company, is looking for a strategic and innovative Digital Marketing Management Strategist to join their dynamic team, operating primarily from **Randburg, Gauteng**, with flexible hybrid working arrangements. This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive online visibility, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing, coupled with strong analytical and leadership skills. You will lead a team of digital marketers, overseeing campaign execution and performance analysis. This is an exciting opportunity to shape the online presence and digital strategy of a growing brand. The ability to translate business objectives into effective digital marketing initiatives and continuously optimize campaigns for maximum ROI is crucial. Success will be measured by key performance indicators related to lead generation, conversion rates, and brand engagement. The role demands creativity, data-driven decision-making, and a passion for digital innovation.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies across various channels (SEO, SEM, Social Media, Email, Content).
• Manage and optimize digital advertising campaigns (Google Ads, Social Media Ads) to achieve target KPIs.
• Oversee the creation and distribution of engaging content to attract and retain target audiences.
• Manage the company's social media presence and community engagement efforts.
• Analyze website traffic, campaign performance, and user behavior to identify insights and areas for improvement.
• Lead and mentor the digital marketing team, fostering a collaborative and results-oriented environment.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with other departments (e.g., Sales, Product) to ensure cohesive marketing efforts.
• Report on campaign performance and provide strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a significant focus on strategy and management.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, PPC, social media marketing, content marketing, and email marketing automation.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics) and marketing platforms.
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and optimizing ROI.
• Creative mindset with a data-driven approach to decision-making.
• Familiarity with e-commerce platforms and strategies is a plus.
• Ability to work effectively in a hybrid model, with regular attendance in **Randburg, Gauteng** expected.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement benefits.
• Flexible working hours and hybrid work model.
• Opportunities for professional development and attending industry conferences.
• A dynamic and innovative work environment.
• Employee discounts on company products.
• Potential for career advancement within a growing company.