Digital Marketing Campaign Manager

Placements24; Gauteng; Hybrid; ZAR 480,000 - 780,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Hybrid work environment

Professional development opportunities

Collaborative team atmosphere

Exposure to multiple digital marketing

Challenging, impactful campaigns

Job summary

Placements24 is seeking a Digital Marketing Campaign Manager in Pretoria, Gauteng. You will plan, execute, and optimize multi-channel campaigns to drive customer acquisition and sales, across SEO, SEM, social, email, and content marketing.

Responsibilities include managing budgets, analyzing performance, conducting keyword research, and creating engaging ad copy and emails. A collaborative, fast-paced environment with growth opportunities awaits.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 4 years of experience in digital marketing campaign management, preferably in e-commerce.
• Proven experience managing paid search (Google Ads) and paid social (Facebook/Instagram) campaigns.
• Strong understanding of SEO principles and their integration into campaign strategies.
• Proficiency with email marketing platforms and automation tools.
• Experience with web analytics tools (e.g., Google Analytics) and data interpretation.
• Excellent project management and organizational skills with multi-campaign oversight.
• Strong copywriting and communication skills.
• Creative and analytical mindset with CRO familiarity.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels.
• Manage campaign budgets and maximize ROI.
• Monitor, analyze, and report on campaign performance for optimization.
• Conduct keyword research, competitive analysis, and audience segmentation.
• Create compelling ad copy, landing pages, and email content.
• Collaborate with creative teams to develop assets.
• Manage relationships with external agencies and vendors as needed.
• Stay updated on digital marketing trends, tools and best practices.
• Ensure campaigns align with brand guidelines and business goals.
• Perform A/B testing to improve performance.

Skills

Digital marketing

Campaign management

Paid search

Paid social

SEO

Email marketing

Analytics

Copywriting

Project management

A/B testing

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Email automation tools

Landing page builders

Job description

About the Role

Our client, a dynamic online retail company, is seeking a results-oriented Digital Marketing Campaign Manager to join their team in Pretoria, Gauteng. This role is critical for planning, executing, and optimizing multi-channel digital marketing campaigns to drive customer acquisition, engagement, and sales. The ideal candidate will have a strong understanding of various digital marketing disciplines, including SEO, SEM, social media advertising, email marketing, and content marketing. You will be responsible for managing campaigns from conception to completion, ensuring they align with our client's brand strategy and business objectives. Working in the administrative capital of Pretoria, this position offers a chance to be part of a growing e-commerce landscape and contribute to significant marketing initiatives. We are looking for a creative and analytical individual who can manage complex projects and deliver measurable results in a fast-paced environment.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels (search, social, email, display, affiliate).


• Manage campaign budgets, ensuring efficient spend and maximum return on investment (ROI).


• Monitor, analyze, and report on campaign performance, identifying trends and opportunities for optimization.


• Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategies.


• Create compelling ad copy, landing page content, and email marketing messages.


• Collaborate with creative teams to develop engaging visual assets for campaigns.


• Manage relationships with external agencies and vendors as needed.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Ensure campaigns are aligned with overall business goals and brand guidelines.


• Perform A/B testing on various campaign elements to improve performance.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.


• Minimum of 4 years of experience in digital marketing campaign management, preferably in e-commerce.


• Proven experience managing successful paid search (Google Ads) and paid social (Facebook Ads, Instagram Ads) campaigns.


• Strong understanding of SEO principles and their integration into campaign strategies.


• Proficiency in email marketing platforms and automation tools.


• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.


• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.


• Strong copywriting and communication skills.


• Creative and analytical mindset.


• Familiarity with A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary and performance-based bonuses.


• Hybrid work environment offering a balance between office and remote work.


• Opportunity to work on impactful campaigns for a growing e-commerce brand in Pretoria.


• Professional development and training opportunities.


• Collaborative team atmosphere.


• Exposure to a wide range of digital marketing disciplines.


• Contribution to exciting and innovative projects.