Digital Marketing Manager

Placements24; Centurion; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Learning & advancement

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our client's online marketing from Centurion, Gauteng. This strategic role focuses on creating and executing campaigns across SEO, SEM, social media, email, and content marketing to drive customer acquisition and retention.

You will manage multiple digital channels, optimize for ROI, analyze performance with analytics tools, and collaborate with a skilled team to grow a dynamic e-commerce brand in a fast-paced market.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• Demonstrable experience leading and managing SEO, SEM, email marketing, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and deadlines.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Develop and implement effective digital marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute engaging social media marketing strategies.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Create and curate compelling content for various digital platforms.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Stay updated with the latest digital marketing trends and technologies.
• Manage the digital marketing budget effectively.

Job description

Our client, a leading e-commerce platform, is seeking an experienced and results-driven Digital Marketing Manager to lead their marketing initiatives. This is a strategic role focused on developing and executing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention. You will be responsible for managing all digital channels, including SEO, SEM, social media, email marketing, and content marketing. This is an excellent opportunity to make a significant impact on a growing brand and work within a collaborative and innovative team. The role is based in Centurion, Gauteng, a bustling commercial center.

Key Responsibilities

• Develop and implement effective digital marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute engaging social media marketing strategies.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Create and curate compelling content for various digital platforms.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Stay updated with the latest digital marketing trends and technologies.
• Manage the digital marketing budget effectively.

Requirements

• Proven experience as a Digital Marketing Manager or similar role.
• Demonstrable experience leading and managing SEO, SEM, email marketing, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and deadlines.
• A Bachelor's degree in Marketing, Business, or a related field.

Benefits

• competitive salary
• performance-based bonuses
• comprehensive medical aid
• opportunities for continuous learning and career advancement

You will join a dynamic and supportive team environment in Centurion, Gauteng, where your expertise will be highly valued. This role provides a chance to lead impactful marketing strategies for a growing brand and work with a talented group of professionals.

We foster a culture of innovation and professional development.