Senior Digital Marketing Manager - E-commerce Growth

Placements24; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Generous leave

Learning & development

International exposure

Modern offices in Johannesburg

Job summary

Placements24 is seeking a Senior Digital Marketing Manager in Johannesburg, Gauteng. This role entails leading a strategic digital marketing function, overseeing campaigns, and driving customer acquisition, engagement, and retention across all online channels. A strong data-driven approach and leadership are essential for success.

You will manage a team, optimize budgets, and collaborate with cross-functional teams to deliver measurable growth in a dynamic e-commerce environment.

Qualifications

• Bachelor's degree in Marketing or related field; Master's preferred.
• 7+ years in digital marketing with at least 3 years in a management role.
• Proven track record of campaigns that drive measurable results.
• Deep knowledge of SEO, SEM, social media, email, and content strategy.
• Strong analytical skills with Google Analytics/Adobe Analytics.
• Experience with marketing automation tools and CRM systems.
• Excellent leadership, communication and presentation skills.
• Must be based in or willing to relocate to Johannesburg, Gauteng.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels.
• Lead and mentor a team of digital marketing specialists.
• Manage paid advertising campaigns to maximize ROI.
• Oversee content creation and distribution across platforms.
• Analyze campaign performance and provide actionable insights.
• Identify growth opportunities and emerging digital trends.
• Collaborate with product, sales and customer service teams.
• Manage the digital marketing budget and CRO initiatives.
• Ensure brand consistency across all digital touchpoints.

Skills

Strategic marketing

Team leadership

Data-driven

SEO

SEM

Content marketing

Analytics

Paid advertising

Budget management

Communication

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation tools

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a highly strategic and results-driven Senior Digital Marketing Manager to lead their marketing efforts from their vibrant **Johannesburg, Gauteng** headquarters. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention across all online channels. You will manage a talented team, oversee campaign performance, and continuously innovate to stay ahead of market trends. The ideal candidate possesses a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven ability to achieve measurable growth. This is an exceptional opportunity to shape the future of a leading online brand in **Gauteng** and contribute to its continued success in the competitive South African market. The role requires full-time presence in the **Johannesburg** office to foster team collaboration and direct oversight of campaign execution.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee the creation and execution of engaging content across various digital platforms.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Lead and mentor a team of digital marketing specialists.
• Identify new growth opportunities and emerging digital marketing trends.
• Collaborate with cross-functional teams, including product development, sales, and customer service.
• Manage the digital marketing budget effectively.
• Conduct A/B testing and conversion rate optimization (CRO) initiatives.
• Ensure brand consistency across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a management role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation tools and CRM systems.
• Excellent leadership, communication, and presentation skills.
• Demonstrated ability to manage budgets and optimize campaign spend.
• Strategic thinker with a creative approach to problem-solving.
• Must be based in or willing to relocate to **Johannesburg, Gauteng**.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical aid and retirement fund.
• Generous annual leave and company holidays.
• Opportunities for continuous learning and professional development.
• Dynamic and collaborative work environment.
• Employee discounts on company products.
• Potential for international exposure.
• Modern office facilities in **Johannesburg**.