Senior Digital Marketing Strategist

Placements24; Centurion; In loco; ZAR 900.000 - 1.200.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary and performance-in-

Modern Centurion office

Medical aid and retirement fund

Professional development opportunities

Generous annual leave

Wellness programs and team events

Descrizione del lavoro

Placements24 in Centurion, Gauteng, seeks a highly strategic Senior Digital Marketing Strategist to lead integrated campaigns across SEO, SEM, social media, email, and content marketing.

You will analyze performance data, optimize budgets, and collaborate with content teams to boost brand awareness, generate leads, and drive customer acquisition in a fast-paced, collaborative environment. This office-based role offers growth opportunities and a dynamic team culture.

Competenze

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of progressive digital marketing experience, focusing on strategy development and execution.
• Proven success in managing SEO, SEM, social media, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Experience in developing and managing marketing budgets.
• Ability to work effectively in a team environment and manage multiple projects.

Mansioni

• Develop and implement integrated digital marketing strategies across various channels.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Create and manage social media marketing strategies to enhance brand visibility and community engagement.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
• Collaborate with content creators to develop compelling marketing collateral.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct market research and competitor analysis to identify opportunities.

Conoscenze

Strategic thinking

Data-driven

Analytical skills

Communication

Budget management

Team collaboration

Adaptability

Formazione

Bachelors degree in Marketing, Business Administration, Communications, or related field

Strumenti

Google Analytics

Google Ads

SEMrush

HubSpot

Similar platforms

Descrizione del lavoro

About the Role

Our client is seeking a highly strategic and data-driven Senior Digital Marketing Strategist to join their thriving team in Centurion, Gauteng. This role is critical in developing and executing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of the digital landscape, a proven ability to analyze campaign performance, and a passion for innovative marketing solutions. This is a unique opportunity to shape the digital presence of our client and contribute to their continued growth in the market. This position is office-based in our modern Centurion facility, fostering collaboration and team synergy.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Create and manage social media marketing strategies to enhance brand visibility and community engagement.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
• Collaborate with content creators to develop compelling marketing collateral.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct market research and competitor analysis to identify opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of progressive experience in digital marketing, with a focus on strategy development and execution.
• Demonstrated success in managing and optimizing SEO, SEM, social media, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent understanding of marketing principles and customer journey mapping.
• Exceptional written and verbal communication skills.
• Experience in developing and managing marketing budgets.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Proven ability to adapt to a rapidly evolving digital landscape.

Benefits

• Competitive salary and performance incentives.
• Opportunity to lead impactful marketing initiatives for a recognized brand.
• Modern office environment in a prime Centurion location.
• Comprehensive medical aid and retirement fund contributions.
• Continuous learning and professional development opportunities.
• Generous annual leave allowance.
• Dynamic and collaborative team culture.
• Employee wellness programs and social events.