Senior Digital Marketing Manager

Placements24; Klerksdorp; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Career growth opportunities

Employee discounts

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our digital strategy from Klerksdorp, North West. You will drive customer acquisition, engagement, and retention across SEO, SEM, social media, email, and content marketing.

You will collaborate with sales, product, and creative teams to maximize ROI and stay ahead of digital trends in a fast-paced environment.

Qualifications

• Minimum of 5 years of experience in digital marketing, with a senior role.
• Proven track record of multi-channel campaigns across SEO, SEM, social media, email, and content marketing.
• Strong knowledge of SEO, SEM, social media, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social platforms, and email tools.
• Excellent analytical, project management, and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Develop, implement, and manage integrated digital marketing strategies and campaigns.
• Oversee SEO and SEM efforts to improve organic and paid search visibility.
• Lead social media strategy and engagement across relevant platforms.
• Develop and execute email marketing campaigns with segmentation and analysis.
• Create and manage content marketing initiatives, including blog posts and website copy.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Manage the digital marketing budget for maximum ROI.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Content management systems

Job description

About the Role

Our client, a rapidly growing e-commerce company in Klerksdorp, North West , is looking for a dynamic and results-driven Senior Digital Marketing Manager to lead their digital marketing efforts. This role will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive customer acquisition, engagement, and retention. The ideal candidate will have a deep understanding of the digital landscape, a proven track record of success in managing and optimizing digital campaigns, and the ability to analyze data to derive actionable insights. You will work closely with the sales, product, and creative teams to ensure alignment and maximize campaign effectiveness. This is a key leadership position offering the chance to shape the company's online presence and drive significant business growth from our Klerksdorp, North West hub. We are seeking a strategic thinker with strong analytical skills and a passion for digital innovation, who thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing strategies and campaigns.
• Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to improve organic and paid search visibility.
• Manage social media marketing strategy and execution across relevant platforms to increase brand awareness and engagement.
• Develop and execute email marketing campaigns, including list management, segmentation, and performance analysis.
• Create and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance data using tools like Google Analytics, and provide regular reports with actionable insights and recommendations.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant portion in a management or senior role.
• Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility in Klerksdorp, North West .
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and career advancement.
• A dynamic and collaborative work environment.
• Generous employee discounts on company products.