E-commerce Digital Marketing Manager

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health & wellness benefits

Career development opportunities

Job summary

Placements24 is seeking an experienced E-commerce Digital Marketing Manager to lead Pretoria's online marketing efforts. You will drive traffic, conversions, and loyalty across SEO, SEM, social media, email, and affiliate channels, shaping the brand's digital presence.

You'll analyze performance with Google Analytics, optimize campaigns, and manage budgets to maximize ROI in a hybrid work setup. Leadership and data-driven decision making are essential for success in this role.

Qualifications

• 7+ years of digital marketing experience with focus on e-commerce.
• Experience developing and executing multi-channel digital marketing campaigns.
• Strong proficiency in SEO, SEM, social media ads, and email marketing platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for the e-commerce platform.
• Manage and optimize SEO/SEM campaigns, social ads, email programs, and affiliate partnerships.
• Oversee content creation for digital channels ensuring brand consistency and impact.
• Analyze campaign data with Google Analytics and A/B testing to identify improvements.
• Manage digital advertising budgets to maximize ROI and align with business goals.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

Multi-channel campaigns

Google Analytics

A/B testing

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree or certifications (plus)

Tools

Google Ads

Google Analytics

Job description

About the Role

Our client is searching for a results-oriented E-commerce Digital Marketing Manager to lead their online marketing efforts in Pretoria, Gauteng. This is a critical role responsible for developing, implementing, and managing innovative digital marketing campaigns to drive traffic, conversions, and customer loyalty for our client's e-commerce platform. You will oversee a broad range of digital channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing. The ideal candidate possesses a deep understanding of the e-commerce landscape, a proven ability to craft and execute effective marketing strategies, and a strong analytical mindset to measure and optimize campaign performance. You will be tasked with maximizing ROI across all digital marketing activities, ensuring alignment with overall business objectives. This is a fantastic opportunity to take ownership of our client's digital presence and make a significant impact in the competitive online retail space in Pretoria. We are looking for a proactive leader who can inspire a team and drive continuous innovation in digital marketing strategies. Your strategic vision and execution capabilities will be key to our client's continued growth and success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, sales, and customer engagement for the e-commerce platform.
• Manage and optimize SEO/SEM campaigns, social media marketing efforts, email marketing programs, and affiliate partnerships.
• Oversee the creation and management of compelling content for digital channels, ensuring brand consistency and effectiveness.
• Analyze campaign performance data using tools like Google Analytics, identifying trends and opportunities for improvement.
• Manage digital advertising budgets, ensuring optimal allocation of resources to maximize ROI.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive customer experience.
• Conduct market research and competitor analysis to identify new opportunities and threats.
• Report on key marketing metrics and KPIs to senior management, providing actionable insights and recommendations.
• Foster a culture of continuous learning and experimentation within the digital marketing team.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 7 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience in developing and executing successful multi-channel digital marketing campaigns.
• Strong expertise in SEO, SEM (Google Ads), social media advertising, and email marketing platforms.
• Proficiency in web analytics tools such as Google Analytics, and experience with A/B testing.
• Excellent understanding of e-commerce platforms and online sales funnels.
• Strong analytical and problem-solving skills with a data-driven approach.
• Exceptional leadership, communication, and project management skills.
• Ability to manage budgets effectively and demonstrate a strong ROI.
• Experience working in a hybrid remote/office environment.
• Master’s degree or relevant certifications are a plus.

Benefits

• Competitive salary package and performance-based incentives.
• Hybrid work arrangement offering flexibility.
• Opportunity to lead digital marketing for a prominent e-commerce brand in Pretoria, Gauteng.
• Access to continuous learning and professional development opportunities.
• Comprehensive health and wellness benefits.
• A collaborative and innovative work culture.
• Be instrumental in the growth and digital transformation of our client.