Digital Marketing Campaign Manager

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Performance-based bonuses

Professional development opportunities

Collaborative team atmosphere

Exposure to diverse digital channels

Job summary

Placements24 is seeking a Digital Marketing Campaign Manager in Pretoria, Gauteng to plan, execute, and optimize multi-channel campaigns spanning search, social, email and display. You will drive customer acquisition and engagement while ensuring alignment with brand strategy and business goals.

The role requires 4+ years in digital marketing campaign management, strong Google Ads and Facebook/Instagram experience, SEO know-how, and data-driven decision making. A hybrid work setup is offered.

Qualifications

• Bachelor’s degree in marketing, advertising or business.
• 4+ years in digital marketing campaign management, preferably e-commerce.
• Proven experience with Google Ads and Facebook/Instagram campaigns.
• Strong SEO understanding and data-driven optimization.
• Experience with analytics tools and email automation.

Responsibilities

• Develop and execute integrated campaigns across search, social, email, display and affiliates.
• Manage budgets to maximize ROI and ensure efficient spend.
• Monitor performance and report insights with actionable optimization.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Create compelling ad copy and landing pages; collaborate with creative teams.
• Oversee relationships with agencies and vendors when needed.
• Stay updated on trends, tools, and best practices; ensure brand alignment.
• Perform A/B tests to improve conversion rates.

Skills

Digital marketing

Campaign management

Google Ads

Facebook/Instagram Ads

SEO

Email marketing

A/B testing

Data analysis

Project management

Copywriting

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role Our client, a dynamic online retail company, is seeking a results-oriented Digital Marketing Campaign Manager to join their team in Pretoria, Gauteng . This role is critical for planning, executing, and optimizing multi-channel digital marketing campaigns to drive customer acquisition, engagement, and sales. The ideal candidate will have a strong understanding of various digital marketing disciplines, including SEO, SEM, social media advertising, email marketing, and content marketing. You will be responsible for managing campaigns from conception to completion, ensuring they align with our client's brand strategy and business objectives. Working in the administrative capital of Pretoria , this position offers a chance to be part of a growing e-commerce landscape and contribute to significant marketing initiatives. We are looking for a creative and analytical individual who can manage complex projects and deliver measurable results in a fast-paced environment.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels (search, social, email, display, affiliate).
• Manage campaign budgets, ensuring efficient spend and maximum return on investment (ROI).
• Monitor, analyze, and report on campaign performance, identifying trends and opportunities for optimization.
• Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
• Create compelling ad copy, landing page content, and email marketing messages.
• Collaborate with creative teams to develop engaging visual assets for campaigns.
• Manage relationships with external agencies and vendors as needed.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Ensure campaigns are aligned with overall business goals and brand guidelines.
• Perform A/B testing on various campaign elements to improve performance.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management, preferably in e-commerce.
• Proven experience managing successful paid search (Google Ads) and paid social (Facebook Ads, Instagram Ads) campaigns.
• Strong understanding of SEO principles and their integration into campaign strategies.
• Proficiency in email marketing platforms and automation tools.
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong copywriting and communication skills.
• Creative and analytical mindset.
• Familiarity with A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work environment offering a balance between office and remote work.
• Opportunity to work on impactful campaigns for a growing e-commerce brand in Pretoria .
• Professional development and training opportunities.
• Collaborative team atmosphere.
• Exposure to a wide range of digital marketing disciplines.
• Contribution to exciting and innovative projects.