Senior Digital Marketing Manager

Placements24; Paarl; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Professional development opportunities

Paarl office environment

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our ecommerce marketing efforts from Paarl, Western Cape. You will develop and execute multi-channel campaigns across SEO, SEM, social media, email, and content, while guiding a talented team to drive traffic, conversions and customer acquisition.

The ideal candidate brings 7+ years in digital marketing with a strong track record in performance-based campaigns, analytics, and budget management.

Qualifications

• Minimum 7 years in digital marketing with ecommerce and performance focus.
• Proven success in multi-channel digital campaigns and driving ROIs.
• Strong SEO, SEM, social email marketing and analytics expertise.
• Ability to manage large marketing budgets and deliver measurable results.
• Excellent leadership, communication and stakeholder engagement.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Lead and optimize channels: SEO, SEM, social media, email, and affiliate marketing.
• Oversee campaign creation and cross-channel execution.
• Manage digital marketing budget to maximize KPI performance.
• Analyze campaign data and market trends to identify growth opportunities.
• Mentor and develop a team of digital marketing specialists.
• Collaborate with sales, product, and creative teams for alignment.
• Stay current with latest trends and best practices in digital marketing.

Skills

Digital Marketing

E-commerce

Performance Marketing

SEO

SEM / PPC

Analytics

Leadership

Budget Management

Education

Bachelor's degree in Marketing or related field

MBA (a plus)

Tools

Google Analytics

Google Ads

CRM systems

Social media ads platforms

Job description

About the Role

Our client, a dynamic e-commerce company known for its innovative approach to online retail, is seeking a highly experienced Senior Digital Marketing Manager to spearhead their marketing efforts in Paarl, Western Cape. This critical role demands a strategic thinker with a proven track record in developing and executing integrated digital marketing campaigns that drive significant growth in online traffic, conversions, and customer acquisition. You will oversee a wide range of digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring a cohesive and impactful brand presence. The ideal candidate will possess strong analytical skills, a deep understanding of market trends, and the ability to manage budgets effectively to maximize ROI. Working from our Paarl office, you will lead a talented marketing team, fostering a culture of innovation and data-driven decision-making. This is an excellent opportunity to make a substantial impact on a growing business in the heart of the Western Cape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Manage and optimize all digital marketing channels, including SEO, SEM (PPC advertising), social media marketing, email marketing, and affiliate marketing.
• Oversee the creation and execution of compelling marketing campaigns across various digital platforms.
• Manage the digital marketing budget, ensuring efficient allocation of resources to achieve key performance indicators (KPIs).
• Analyze campaign performance data, website analytics, and market trends to identify opportunities for optimization and improvement.
• Lead, mentor, and develop a team of digital marketing specialists.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment of marketing efforts.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• A minimum of 7 years of progressive experience in digital marketing, with a significant focus on e-commerce and performance marketing.
• Demonstrated success in developing and managing multi-channel digital marketing campaigns.
• Strong expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Proven ability to manage significant marketing budgets and achieve measurable results.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving capabilities.
• A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus.
• Experience with marketing automation and CRM systems is advantageous.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development, leadership training, and industry certifications.
• A vibrant and collaborative work environment in Paarl.
• Significant opportunities for career advancement within a growing company.