Digital Marketing Manager - E-commerce Growth

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits

Staff discount

Professional development

Hybrid work

Job summary

Placements24 seeks a Digital Marketing Manager to lead online growth for a rapidly expanding e-commerce retailer. Based in Paarl, Western Cape, this hybrid role requires strategic thinking across SEO, SEM, social media, email, and affiliate programs to drive traffic and online sales.

Responsibilities include managing campaigns, optimizing conversions, analyzing performance with Google Analytics, and collaborating with e-commerce and content teams to deliver cohesive marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business.
• Minimum of 5 years of digital marketing experience, with e-commerce focus.
• Proven experience across SEO, SEM, Social Media, Email and Content marketing.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive acquisition and retention.
• Manage SEO, SEM, social media, email, and content campaigns for growth.
• Oversee engaging content across digital channels and ensure brand consistency.

Skills

Digital marketing

Project management

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce retailer, is seeking a results-driven Digital Marketing Manager to spearhead their online growth initiatives. Based in Paarl, Western Cape, ZA , this hybrid role requires a strategic thinker with a comprehensive understanding of the digital marketing landscape. You will be responsible for developing, implementing, and optimizing digital marketing strategies to drive traffic, enhance brand awareness, and increase online sales. This includes managing various channels such as SEO, SEM, social media, email marketing, and affiliate programs. You will work closely with the e-commerce, content, and sales teams to ensure cohesive and impactful marketing campaigns. This is an exciting opportunity to shape the digital presence of a growing brand.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to drive customer acquisition and retention.


• Manage and optimize SEO, SEM (PPC), social media marketing, email marketing, and content marketing campaigns.


• Oversee the creation of engaging and relevant content for all digital channels.


• Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics).


• Identify new digital marketing trends, platforms, and technologies to enhance strategy.


• Manage the digital marketing budget effectively, ensuring maximum ROI.


• Collaborate with the e-commerce team to improve website user experience and conversion rates.


• Develop and manage relationships with external agencies and partners.


• Conduct A/B testing and other experiments to optimize campaign performance.


• Contribute to brand strategy and ensure consistent brand messaging across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce growth.


• Proven experience in managing multiple digital marketing channels (SEO, SEM, Social Media, Email, Content).


• Proficiency in using web analytics tools (Google Analytics) and marketing automation platforms.


• Strong understanding of e-commerce best practices and conversion rate optimization (CRO).


• Excellent analytical, strategic thinking, and problem-solving skills.


• Strong project management and organizational abilities.


• Effective communication and interpersonal skills for collaboration in a hybrid setting.


• Experience with graphic design tools or video editing is a plus.


• Demonstrated ability to adapt to a fast-paced and evolving digital environment.

Benefits

This Digital Marketing Manager role offers a competitive annual salary of ZAR , performance-based bonuses, health and wellness benefits, a staff discount on products, opportunities for professional development and training, and a flexible hybrid work environment.