Digital Marketing Manager (E-commerce Focus)

Placements24; Stellenbosch; Hybrid; ZAR 650,000 - 1,200,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Annual leave

Professional development

Job summary

Placements24 is seeking a Digital Marketing Manager in Stellenbosch to lead our e‑commerce growth initiatives. You will design and execute comprehensive digital campaigns, manage budgets, and mentor a team of marketing specialists to optimize online sales and retention.

The role requires deep expertise in SEO, SEM, paid social, email marketing, and content strategy, along with strong analytics to drive ROI and strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years in digital marketing with 4+ in e‑commerce.
• Proven success in driving online growth and ROI.
• Expertise in SEO, SEM, social ads, email marketing, and content.

Responsibilities

• Develop data‑driven digital marketing strategy to hit e‑commerce KPIs.
• Manage paid campaigns (Google Ads, social ads) for traffic and conversions.
• Oversee SEO initiatives to improve organic rankings and traffic.
• Lead email marketing with segmentation, automation, and analysis.
• Create content strategy to support SEO and audience engagement.
• Monitor website and campaign analytics to optimize performance.
• Manage budget to maximize ROI and allocate resources.

Skills

E-commerce growth

SEO

SEM

Social ads

Email marketing

Content strategy

Analytics

Leadership

Education

Bachelor’s degree in Marketing or related

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role Our client, a dynamic and rapidly expanding e-commerce brand based in **Stellenbosch, Western Cape**, is looking for a results-driven Digital Marketing Manager with a strong focus on e-commerce growth. This role is responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive online sales, increase brand awareness, and optimize customer acquisition and retention. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, email marketing, and content strategy, with a specific emphasis on their application within an e-commerce context. You will lead a talented team, manage budgets effectively, and utilize data analytics to inform decisions and maximize ROI. This is an exciting opportunity to significantly impact the online trajectory of a thriving business.

Key Responsibilities

• Develop and execute a data-driven digital marketing strategy to achieve e-commerce sales targets and KPIs.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Oversee SEO initiatives to improve organic search rankings and drive relevant traffic to the e-commerce website.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage a content marketing strategy that supports SEO and engages the target audience.
• Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the e-commerce sector.
• Collaborate with the e-commerce and product teams to ensure marketing efforts align with business objectives and product launches.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 4 years specifically in an e-commerce environment.
• Proven track record of successfully developing and executing digital marketing strategies that have driven significant e-commerce growth.
• Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent leadership, project management, and communication skills.
• Experience managing marketing budgets and demonstrating ROI.
• Creative mindset with a passion for innovation in digital marketing.
• Experience with marketing automation tools and CRM systems is a plus.

Benefits

Our client offers an attractive salary and bonus structure tied to performance metrics. Comprehensive health, dental, and vision insurance are provided. Employees benefit from a generous annual leave allowance and company holidays. Opportunities for ongoing professional development, including attending industry conferences and pursuing certifications, are available. Join a forward-thinking company with a vibrant culture and a commitment to employee growth. Additional benefits include employee discounts on company products and a pension scheme. The company values work-life balance and offers flexible working arrangements where feasible. This role provides significant autonomy and the chance to shape the digital future of a growing brand.