Head of Digital Marketing

Placements24; Cape Town; Hybride; ZAR 900 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance-based bonuses

Comprehensive medical/dental/optical

Pension fund contributions

Generous annual leave

Professional development

Hybrid work arrangement

Access to marketing technologies and工具

Employee discounts

Team-building events

Résumé du poste

Placements24 is seeking a Head of Digital Marketing in Cape Town to spearhead our client's digital strategy across multiple channels and drive growth. The role requires a strategic thinker with extensive experience in developing and executing comprehensive campaigns and a proven leadership track record.

The role emphasizes data-driven decision-making to optimize ROI, collaboration with sales and product teams, and managing a hybrid work model.

Qualifications

• Master's degree in Marketing or related field.
• 8+ years of progressive digital marketing experience, including leadership roles.
• Proven track record delivering digital marketing strategies with measurable results.
• Experience across SEO, SEM, PPC, social, email, content.

Responsabilités

• Develop and execute a cutting-edge digital marketing strategy aligned with business objectives.
• Manage and optimize all digital marketing channels (SEO, SEM, social, email, content, affiliate).
• Oversee creation of engaging marketing content across digital platforms.
• Analyze campaign performance data and implement data-driven improvements.
• Manage the digital marketing budget for maximum ROI.
• Lead, mentor, and develop a high-performing marketing team.
• Stay updated with latest marketing trends, tools and best practices.
• Collaborate with sales, product and other teams for cohesive brand messaging.

Connaissances

Leadership

Data analytics

Digital marketing

Communication

CRM & automation

Formation

Master's degree in Marketing/Business

Outils

Google Analytics

Adobe Analytics

Description du poste

About the Role

Our client, a rapidly expanding e-commerce platform, is seeking a dynamic and visionary Head of Digital Marketing to lead their marketing efforts in Cape Town, Western Cape, ZA . This role requires a strategic thinker with extensive experience in developing and executing comprehensive digital marketing campaigns across various channels. The ideal candidate will be responsible for driving brand awareness, customer acquisition, and revenue growth through innovative digital strategies. This position offers a hybrid work model, providing flexibility while fostering team collaboration. You will have the opportunity to shape the future of our client's digital presence, working with a talented team to achieve ambitious marketing goals. We are looking for a results-oriented leader passionate about leveraging data and analytics to optimize campaign performance and deliver measurable ROI.

Key Responsibilities

• Develop and execute a cutting-edge digital marketing strategy aligned with business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Oversee the creation of engaging and high-quality marketing content across all digital platforms.
• Analyze campaign performance data, derive actionable insights, and implement data-driven improvements.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Lead, mentor, and develop a high-performing digital marketing team.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with sales, product development, and other teams to ensure cohesive brand messaging and customer experience.
• Develop and manage relationships with external agencies and vendors.
• Drive customer acquisition, engagement, and retention through targeted digital initiatives.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and successfully implementing comprehensive digital marketing strategies that deliver significant business results.
• Extensive experience across all major digital marketing channels (SEO, SEM, PPC, social media, email, content).
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Demonstrated experience in managing marketing budgets and optimizing campaign spend.
• Excellent leadership, communication, and interpersonal skills.
• Experience with CRM and marketing automation platforms.
• Ability to work effectively in a hybrid work environment.
• Must be based in or have the ability to commute to Cape Town, Western Cape, ZA .

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical, dental, and optical coverage.
• Pension fund contributions.
• Generous annual leave and public holiday entitlement.
• Opportunities for continuous professional development and training.
• Hybrid work arrangement offering flexibility.
• Access to the latest marketing technologies and tools.
• Employee discounts on company products/services.
• Regular team-building events and social activities.
• Modern office facilities in a prime Cape Town location.