Senior E-commerce & Digital Marketing Manager

Placements24; Randburg; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health benefits

Performance-based bonuses

Hybrid work model

Job summary

Placements24 in Randburg, Gauteng, seeks a Senior E-commerce & Digital Marketing Manager to drive online growth. You will craft ecommerce strategies, manage digital marketing channels, and optimize the customer journey. A strong analytics and leadership background is essential for steering a cross-functional team.

You will lead SEO, SEM, PPC, email automation, and content marketing, ensuring a seamless online experience and revenue growth in a hybrid work setup.

Qualifications

• 8+ years of e-commerce and digital marketing experience with leadership.
• Proven track record of revenue growth via digital channels.
• Deep expertise in SEO, SEM, PPC, social ads, email automation, and content marketing.
• Strong analytics and data-driven decision making.
• Master's degree in Marketing or MBA preferred.

Responsibilities

• Develop and execute the overarching e-commerce strategy for online growth.
• Lead and manage all digital marketing channels to drive revenue.
• Oversee e-commerce platform UX and conversion rate optimization.
• Manage the digital marketing budget for maximum ROI.
• Analyze market trends and customer insights for growth opportunities.
• Build and mentor a high-performing digital marketing team.
• Collaborate with product, sales and IT to align online strategies.
• Develop strategies to enhance customer lifetime value and loyalty.
• Report performance metrics to senior management with actionable insights.

Skills

SEO

SEM

PPC

Social media ads

Email automation

Content marketing

Education

Master's degree in Marketing

Tools

Google Analytics

Adobe Analytics

CRM systems

Job description

About the Role

Our client, a leading innovator in the (specific industry, e.g., fashion technology) sector, is seeking a highly experienced Senior E-commerce & Digital Marketing Manager to spearhead their online growth initiatives. This strategic role, based in Randburg, Gauteng , will be responsible for developing and executing cutting-edge e-commerce strategies, driving digital marketing campaigns, and optimizing the entire online customer journey. The ideal candidate will possess a strong blend of analytical acumen, creative thinking, and leadership experience within the digital space. You will manage a team and work cross-functionally to ensure the brand's online presence is impactful and drives significant revenue. This role demands a forward-thinking approach to digital commerce and brand building in a competitive market.

Key Responsibilities

• Develop and execute the overarching e-commerce strategy, including online sales, customer acquisition, and retention.
• Lead and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Oversee the performance of the e-commerce platform, ensuring optimal user experience and conversion rates.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze market trends, customer insights, and competitor activities to identify new growth opportunities.
• Build, mentor, and lead a high-performing digital marketing and e-commerce team.
• Collaborate with product development, sales, and IT teams to align online strategies with business objectives.
• Develop and implement strategies to enhance customer lifetime value and loyalty.
• Oversee the creation of compelling digital content and ensure brand consistency across all platforms.
• Report on key digital performance metrics to senior management, providing actionable insights and recommendations.

Requirements

• Minimum of 8 years of progressive experience in e-commerce and digital marketing, with at least 3 years in a management role.
• Proven track record of successfully developing and executing complex digital marketing strategies that have driven significant revenue growth.
• Deep expertise in SEO, SEM, PPC, social media advertising, email marketing automation, and content marketing.
• Strong understanding of e-commerce platforms, analytics tools (Google Analytics, Adobe Analytics), and CRM systems.
• Experience in managing both organic and paid digital media budgets.
• Excellent leadership, team management, and interpersonal skills.
• Strategic thinking and strong analytical skills with a data-driven approach to decision-making.
• Master's degree in Marketing, Business Administration, or a related field is highly preferred.
• Ability to work effectively in a fast-paced, evolving market.
• Based in or willing to relocate to the Randburg, Gauteng area to leverage hybrid work opportunities.

Benefits

• Our client offers a highly competitive executive salary, comprehensive health benefits, and performance-based bonuses.
• You will have significant autonomy and influence in shaping the digital strategy of a leading company.
• Opportunities for professional development and career advancement are abundant.
• This role provides the chance to work in a dynamic environment in Randburg , with a hybrid work model that balances on-site collaboration with remote flexibility.
• Contribute to innovation and success in the digital realm.