Lead Digital Marketing Specialist

Placements24; George; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Career growth opportunities

Job summary

Placements24 in George, Western Cape, seeks a Lead Digital Marketing Specialist to drive brand awareness, customer acquisition and revenue growth. You will manage SEO, SEM, social media, email, content, and analytics, guiding a small team to deliver measurable outcomes in a fast-growing e-commerce environment.

The ideal candidate has 6+ years in digital marketing, a relevant bachelor’s degree, and proven leadership.

Qualifications

• 6+ years of progressive experience in digital marketing.
• Proven track record of data-driven campaigns with measurable results.
• Strong leadership capabilities and project management.
• Experience in e-commerce marketing is highly desirable.

Responsibilities

• Develop and implement digital marketing strategies aligned with goals.
• Manage SEM campaigns across Google Ads and Bing Ads.
• Oversee SEO to boost rankings and traffic.
• Lead social media marketing to grow brand presence.
• Plan and manage email campaigns with segmentation and content.
• Create content marketing including blogs and infographics.
• Analyze campaign performance with Google Analytics and insights.
• Manage the digital marketing budget for ROI.
• Stay updated with trends, tools and best practices.
• Collaborate with sales, product and design for cohesive messaging.

Skills

Digital marketing leadership

Data-driven decision making

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

SEMrush

Ahrefs

Job description

About the Role

Our client, a dynamic e-commerce startup, is looking for an experienced and results-driven Lead Digital Marketing Specialist to spearhead their marketing efforts in George, Western Cape. This is a key leadership role responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will manage all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics. The ideal candidate possesses a strong understanding of the digital landscape, a passion for data-driven decision-making, and a proven ability to manage campaigns effectively to achieve measurable outcomes. This is an exciting opportunity to make a significant impact on a growing brand.

Key Responsibilities

• Develop and implement innovative digital marketing strategies aligned with business goals.
• Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and execute social media marketing strategies to enhance brand presence and engagement.
• Plan and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Create and manage engaging content marketing initiatives, including blog posts, articles, and infographics.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, identifying key insights and areas for improvement.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive messaging and campaign execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6+ years of progressive experience in digital marketing roles.
• Proven track record of developing and executing successful digital marketing campaigns with measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO tools (e.g., SEMrush, Ahrefs).
• Strong analytical skills and the ability to interpret complex data sets to drive strategic decisions.
• Excellent written and verbal communication skills.
• Experience in e-commerce marketing is highly desirable.
• Demonstrated leadership capabilities and experience managing a team or projects.

Benefits

Our client offers a competitive salary, comprehensive medical and retirement benefits, and a dynamic work environment in George, Western Cape. Opportunities for professional growth and development are abundant, along with the chance to work on exciting projects that are shaping the future of e-commerce. You will be part of a passionate and collaborative team dedicated to achieving outstanding results. This role is based in our physical office, promoting team synergy and direct collaboration.