Senior Content Strategist (E-commerce)

Placements24; Stellenbosch; Hybrid; ZAR 500,000 - 750,000; Full time

Benefits offered by this job

Hybrid work model

Stellenbosch location influence

Job summary

Placements24 seeks a Senior Content Strategist in Stellenbosch, Western Cape, with 5+ years in content strategy for e-commerce. You will shape and execute content across website, blogs, social, and emails, guiding editorial calendars and storytelling while collaborating with marketing, SEO, design, and product teams.

You will optimize content for SEO, performance, and user experience, manage freelance collaborators, and stay ahead of industry trends in a hybrid role combining in-office and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years in content strategy, marketing, or copywriting, preferably in e-commerce.
• Proven ability to develop and execute content strategies with measurable results.
• Strong understanding of SEO and its impact on rankings.
• Excellent writing, editing, and proofreading skills with attention to detail.

Responsibilities

• Develop and implement a holistic content strategy aligned with e-commerce goals, brand voice, and audience.
• Oversee creation, editing, and publishing across website, blogs, social, email, and video scripts.
• Conduct content audits, keyword research, and competitive analysis to identify gaps.
• Define content frameworks, style guides, and editorial calendars for consistency.
• Collaborate with marketing, SEO, design, and product teams to integrate content across touchpoints.
• Measure content performance using analytics and provide optimization insights.
• Manage relationships with freelance writers, designers, and content creators.
• Stay updated on content marketing trends, SEO best practices, and new platforms.
• Ensure all content is optimized for search engines and user experience.
• Champion the brand's storytelling across all content initiatives.

Skills

Content strategy

SEO understanding

Editing & proofreading

Cross-functional collaboration

Creative storytelling

Content analytics

Project/workflow management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Senior Content Strategist to join their innovative team in Stellenbosch, Western Cape. This role is pivotal in shaping and executing a comprehensive content strategy that drives engagement, supports SEO efforts, and enhances the overall customer journey for their e-commerce platforms. The ideal candidate possesses a blend of creative storytelling, deep understanding of digital marketing, and a keen ability to translate business objectives into compelling content that resonates with target audiences. You will be responsible for guiding content creation across various channels, ensuring brand consistency, and measuring the impact of content on business goals. This is an exceptional opportunity to lead content initiatives in a vibrant hub of innovation.

Key Responsibilities

• Develop and implement a holistic content strategy aligned with the company's e-commerce goals, brand voice, and target audience.
• Oversee the creation, editing, and publishing of high-quality content across various platforms, including website copy, blog posts, social media updates, email newsletters, and video scripts.
• Conduct content audits, competitive analysis, and keyword research to identify content gaps and opportunities.
• Define content frameworks, style guides, and editorial calendars to ensure consistency and quality.
• Collaborate with marketing, SEO, design, and product teams to ensure content is integrated across all touchpoints.
• Measure and analyze content performance using web analytics and other relevant tools, providing insights and recommendations for optimization.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Stay abreast of content marketing trends, SEO best practices, and emerging digital platforms.
• Ensure all content is optimized for search engines and user experience.
• Champion the brand's storytelling and messaging across all content initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting, preferably within the e-commerce sector.
• Proven experience in developing and executing successful content strategies that drive measurable results.
• Strong understanding of SEO principles and how content impacts search rankings.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and grammar.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Ability to collaborate effectively with cross-functional teams.
• Creative thinking and a passion for crafting compelling narratives.
• Experience managing editorial calendars and project workflows.
• Knowledge of the South African market and consumer behavior is a plus.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and significant opportunities for professional growth and development. This hybrid role offers a balance between in-office collaboration in Stellenbosch, Western Cape and remote flexibility. Join a dynamic and creative team dedicated to delivering exceptional online experiences and contributing to the success of our client's e-commerce business. We foster a culture of innovation and continuous learning.