E-commerce Content Strategist

Placements24; Stellenbosch Local Municipality; Sur place; ZAR 129 000 - 240 000; Temps partiel

Avantages offerts par ce poste

Competitive rate

Flexible working arrangements

Cape Winelands location

Résumé du poste

Placements24 is seeking a creative E-commerce Content Strategist based near Paarl, Western Cape. You will define content vision, plan and manage product descriptions, landing pages, blogs, and promotional content to support online sales.

Collaborate with marketing, design and product teams, optimize for SEO, manage the content calendar, and analyze performance to refine strategy. Flexible arrangements may be considered for the right candidate.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Journalism, English or related field.
• Proven experience as Content Strategist/Manager for ecommerce.
• Excellent writing, editing and proofreading skills with strong attention to detail.

Responsabilités

• Develop and implement a comprehensive ecommerce content strategy.
• Create and manage product descriptions, landing pages, blog posts and promotional content.
• Optimize content for SEO to improve organic visibility.
• Oversee the content calendar and timely delivery of assets.
• Collaborate with designers and copywriters for engaging content.
• Analyze performance metrics to refine strategy and improve engagement.
• Ensure content adheres to brand voice and tone.
• Conduct keyword research and competitive analysis.
• Maintain accurate and compelling product content.
• Stay updated on content marketing trends and ecommerce best practices.

Connaissances

Content strategy

SEO

Copywriting

CMS

Analytics

Project management

Communication

Formation

Degree in Marketing, Communications, Journalism, or English

Outils

Google Analytics

SEMrush

Ahrefs

CMS platforms

Description du poste

About the Role

Our client is seeking a creative and strategically minded E-commerce Content Strategist to develop and execute compelling content plans that drive engagement and sales for their online platforms. Based in the vibrant hub of Paarl, Western Cape, this role will be responsible for defining the content vision, managing content creation, and ensuring all content aligns with brand messaging and e-commerce objectives. The ideal candidate will have a proven ability to craft engaging narratives, optimize content for search engines, and understand how content influences customer journeys. This is a fantastic opportunity to contribute to a dynamic brand and shape its online voice in a beautiful South African setting. You will collaborate closely with marketing, design, and product teams to ensure a cohesive and impactful content strategy across all digital touchpoints.

Key Responsibilities

• Develop and implement a comprehensive e-commerce content strategy aligned with business goals and target audience needs.
• Plan, create, and manage high-quality, engaging content for the e-commerce website, including product descriptions, landing pages, blog posts, and promotional materials.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Oversee the content calendar, ensuring timely delivery of all content assets.
• Collaborate with designers and copywriters to produce visually appealing and effective content.
• Analyze content performance metrics and use insights to refine content strategy and improve user engagement.
• Ensure all content adheres to brand guidelines, voice, and tone.
• Conduct keyword research and competitive analysis to identify content opportunities.
• Manage product content, ensuring accuracy, completeness, and compelling presentation.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and e-commerce strategies.

Requirements

• Proven experience as a Content Strategist, Content Manager, or similar role, with a strong portfolio of e-commerce content.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and e-commerce platforms.
• Proficiency in keyword research tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
• Strong understanding of digital marketing principles and customer journey mapping.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines effectively.
• A degree in Marketing, Communications, Journalism, English, or a related field is preferred.
• Must be located in or able to commute regularly to Paarl, Western Cape.

Benefits

This is a contractor role offering a competitive rate for your expertise. Opportunity to work on exciting projects with a dynamic brand in the heart of the Cape Winelands, Paarl, Western Cape. Gain valuable experience in developing and executing content strategies for a growing e-commerce business. Be part of a creative and collaborative team. Flexible working arrangements may be considered for the right candidate. Contribute to the brand's online success through impactful content. This role is ideal for a talented content professional looking to make a significant impact.