E-commerce Content Strategist

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package.

Hybrid working arrangement offering?

Opportunities for professional develop

Engaging and creative work environment

Contribute to shaping the brand'sオンライン

Work within a supportive team in Bloem

Product discounts.

Annual performance reviews.

Job summary

Placements24 in Bloemfontein is seeking an E-commerce Content Strategist to shape our online voice and drive growth through compelling, SEO-focused content across product pages, blogs, emails, and social media.

You will own content strategy, manage calendars, collaborate with marketing and product teams, and analyze performance to refine tactics. A marketing or communications background is preferred.

Qualifications

• 3+ years in content strategy, content creation, or digital marketing focused on e-commerce.
• Excellent writing, editing, and proofreading with published portfolio.
• Proven experience with SEO best practices and keyword research tools.
• Familiarity with CMS and social media management tools.
• Understanding of e-commerce principles and content-driven sales.
• Ability to analyze content performance and inform strategy.
• Strong organizational and project management skills.
• Excellent communication and collaboration.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Experience with email marketing platforms is a plus.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with e-commerce goals.
• Create high-quality, SEO-optimized content for website pages, product descriptions, blogs, social media, and emails.
• Manage editorial calendar and ensure timely publication across channels.
• Conduct keyword research and competitor analysis to identify content opportunities.
• Collaborate with design, marketing, and product teams for brand consistency.
• Monitor content performance using analytics and provide actionable insights.
• Stay updated on trends in content marketing, social media, and e-commerce.
• Manage freelance writers or content creators as needed.
• Ensure all content adheres to brand guidelines and quality standards.

Skills

Content strategy

Copywriting

SEO

CMS

Social media management

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS platforms

Social media management tools

Email marketing platforms

SEO tools

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to join their marketing team in Bloemfontein, Free State . This role is pivotal in developing and executing a content strategy that enhances brand awareness, drives traffic, and increases conversions across all e-commerce platforms. You will be responsible for planning, creating, and managing engaging and relevant content, including product descriptions, blog posts, social media updates, email newsletters, and website copy. The ideal candidate will have a strong understanding of content marketing principles, SEO best practices, and the ability to craft compelling narratives that resonate with the target audience. This position offers a fantastic opportunity to shape our client's online voice and contribute directly to their growth. We are looking for an individual who is passionate about storytelling, possesses excellent writing skills, and can analyze content performance to refine strategies. Join our client's team in Bloemfontein and play a key role in their digital content initiatives. This role requires a blend of creativity, strategic thinking, and analytical skills to ensure content is both engaging and effective. We foster a collaborative environment where innovative ideas are encouraged.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with e-commerce goals and target audience needs.
• Create high-quality, engaging, and SEO-optimized content for various platforms, including website pages, product descriptions, blog posts, social media, and email campaigns.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Conduct keyword research and competitor analysis to identify content opportunities and optimize for search engines.
• Collaborate with design, marketing, and product teams to ensure content consistency and brand alignment.
• Monitor content performance using analytics tools, analyze engagement metrics, and provide reports with actionable insights.
• Optimize existing content for improved SEO rankings and user experience.
• Stay updated on the latest trends in content marketing, social media, and e-commerce.
• Manage freelance writers or content creators as needed.
• Ensure all content adheres to brand guidelines, style guides, and quality standards.

Requirements

• Minimum of 3 years of experience in content strategy, content creation, or digital marketing, with a focus on e-commerce.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience with SEO best practices and keyword research tools.
• Familiarity with content management systems (CMS) and social media management tools.
• Understanding of e-commerce principles and how content drives sales.
• Ability to analyze content performance metrics and use data to inform strategy.
• Strong organizational and project management skills.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience with email marketing platforms is a plus.

Benefits

• Competitive salary package.
• Hybrid working arrangement offering flexibility.
• Opportunities for professional development and growth.
• Engaging and creative work environment.
• Contribute to shaping the brand's online presence.
• Work within a supportive team in Bloemfontein, Free State .
• Product discounts.
• Annual performance reviews.