E-commerce Content Strategist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Hybrid work

Medical aid

Provident fund

Employee discounts

Professional development

Job summary

Placements24 in Port Elizabeth, Eastern Cape, is seeking an E-commerce Content Strategist to shape content across the brand's digital touchpoints. You will craft narratives that translate product features into customer benefits, drive engagement, and support SEO with a data-driven approach.

You will collaborate with marketing, design, and product teams to ensure on-brand, compelling content that resonates with a diverse audience.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.
• Minimum of 4 years of experience in content strategy, copywriting, or content marketing in e-commerce.
• Proven ability to create engaging and SEO-friendly content for online platforms.
• Strong understanding of SEO principles and keyword research tools.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and email newsletters.
• Create compelling and SEO-optimized content that attracts target audiences and drives organic traffic.
• Ensure all content is on-brand, accurate, and aligned with marketing objectives.
• Collaborate with the SEO team to conduct keyword research and integrate SEO best practices into content creation.
• Work with designers and product teams to create visually appealing and informative content assets.
• Manage the editorial calendar, ensuring timely delivery of all content.
• Analyze content performance using web analytics and SEO tools, providing insights for improvement.
• Develop content guidelines and style guides to ensure consistency across all platforms.
• Stay updated on industry trends, competitor content strategies, and emerging content formats.
• Optimize existing content for better performance and user engagement.

Skills

Content strategy

Copywriting

SEO

CMS

Google Analytics

Brand voice

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

Job description

About the Role

Our client, a prominent player in the online retail sector, is seeking a creative and strategic E-commerce Content Strategist to be based in Port Elizabeth, Eastern Cape . This role is pivotal in shaping the narrative and enhancing the user experience across all digital touchpoints of our client's e-commerce platforms. You will be responsible for developing and executing a content strategy that drives engagement, supports SEO efforts, and ultimately boosts conversions. The ideal candidate has a passion for storytelling, a deep understanding of content marketing principles within an e-commerce context, and a keen eye for detail. You will collaborate closely with various teams, including marketing, design, and product, to ensure all content is on-brand, compelling, and effective. This is an exciting opportunity to influence the digital voice of a growing e-commerce business in the South African market. We are looking for someone who can transform product features into customer benefits and craft content that resonates with our diverse audience. The role involves a hybrid work model, blending in-office collaboration with remote flexibility.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and email newsletters.
• Create compelling and SEO-optimized content that attracts target audiences and drives organic traffic.
• Ensure all content is on-brand, accurate, and aligned with marketing objectives.
• Collaborate with the SEO team to conduct keyword research and integrate SEO best practices into content creation.
• Work with designers and product teams to create visually appealing and informative content assets.
• Manage the editorial calendar, ensuring timely delivery of all content.
• Analyze content performance using web analytics and SEO tools, providing insights for improvement.
• Develop content guidelines and style guides to ensure consistency across all platforms.
• Stay updated on industry trends, competitor content strategies, and emerging content formats.
• Optimize existing content for better performance and user engagement.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, copywriting, or content marketing, preferably within e-commerce.
• Proven ability to create engaging and SEO-friendly content for online platforms.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent written and verbal communication skills, with exceptional grammar and attention to detail.
• Proficiency in using web analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to collaborate effectively with cross-functional teams.
• Creative thinker with a strong understanding of brand voice and storytelling.
• Must be based in or willing to commute to Port Elizabeth, Eastern Cape for hybrid work.

Benefits

• Competitive salary package.
• Hybrid work arrangement for better work-life balance.
• Opportunity to shape the content landscape of a growing e-commerce brand.
• Access to professional development and training programs.
• Collaborative and supportive team environment.
• Contribution towards medical aid and provident fund.
• Generous employee discounts on company products.