E-commerce Content Strategist

Placements24; Paarl; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Lead content initiatives

Wine region location

Creative & collaborative environment

Professional development opportunities

Job summary

Placements24 in Paarl, Western Cape, is seeking an experienced E-commerce Content Strategist to lead the creation and optimization of website copy, product descriptions, blogs and emails.

You will work with marketing, product and design to ensure content aligns with brand voice and business goals, applying SEO best practices and analytics to drive engagement and sales. The role is based in Paarl and offers growth within a growing e-commerce brand.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• 3+ years of experience in content strategy, copywriting, or content marketing, preferably in e-commerce.
• Experience creating SEO-optimized content and conducting keyword research.
• Excellent writing, editing, and proofreading skills in English.
• Experience with CMS and e-commerce platforms; proficient with web analytics tools (e.g., Google Analytics).
• Creative thinking and ability to develop innovative content ideas.
• Strong organizational and multi-project management skills.
• Collaborative and adept at working with cross-functional teams.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform and marketing channels.
• Create high-quality SEO-optimized website copy, product descriptions, landing pages, blog posts, and email campaigns.
• Conduct keyword research and competitor analysis to inform content and optimize for search engines.
• Manage the content calendar and ensure timely delivery of assets.
• Collaborate with designers and photographers to produce visually appealing content.
• Analyze content performance using analytics tools and report on key metrics.
• Maintain consistency with brand voice, style, and tone.
• Oversee content updates and optimizations on the e-commerce site.
• Stay current with trends in content marketing, SEO, and e-commerce.
• Work cross-functionally with marketing, sales, and product teams to align content with business goals.

Skills

Content strategy

Copywriting

SEO knowledge

Storytelling

Editing

Project management

Collaboration

Analytics

Education

Bachelor's degree in Marketing/English/Communications/Journalism

Tools

CMS

Google Analytics

E-commerce platforms

Job description

About the Role

Our client is seeking a creative and detail-oriented E-commerce Content Strategist to join their team in Paarl, Western Cape . This role is vital for developing and executing a compelling content strategy that drives engagement, enhances brand visibility, and supports sales growth across all digital channels. You will be responsible for planning, creating, and optimizing website copy, product descriptions, blog posts, social media content, and other marketing collateral. The ideal candidate has a flair for storytelling, a deep understanding of SEO best practices, and a keen eye for what resonates with online consumers. You will collaborate closely with the marketing, product, and design teams to ensure content is aligned with brand voice, marketing objectives, and customer needs. This position offers a fantastic opportunity for a content specialist to shape the narrative of a growing e-commerce business in the beautiful setting of Paarl, Western Cape . The role is office-based, fostering in-person collaboration and creative synergy.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform and associated marketing channels.
• Create high-quality, engaging, and SEO-optimized content, including website copy, product descriptions, landing pages, blog posts, and email campaigns.
• Conduct keyword research and competitor analysis to inform content creation and optimize for search engines.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Collaborate with designers and photographers to create visually appealing content that complements written materials.
• Analyze content performance using analytics tools, identifying areas for improvement and reporting on key metrics.
• Ensure all content is consistent with brand voice, style guidelines, and tone of voice.
• Manage content updates and optimizations on the e-commerce website.
• Stay up-to-date with the latest trends in content marketing, SEO, and e-commerce.
• Work cross-functionally with marketing, sales, and product teams to ensure content aligns with business goals.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in content strategy, copywriting, or content marketing, preferably within an e-commerce environment.
• Proven experience in creating SEO-optimized content and understanding keyword research.
• Excellent writing, editing, and proofreading skills with a strong command of English grammar and style.
• Experience with content management systems (CMS) and e-commerce platforms.
• Proficiency in using web analytics tools (e.g., Google Analytics) to measure content performance.
• Creative thinking and the ability to develop innovative content ideas.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Collaborative spirit and excellent interpersonal skills.
• Ability to work effectively in an office environment in Paarl, Western Cape .

Benefits

• Competitive salary and benefits package.
• Opportunity to lead content initiatives for a growing e-commerce brand.
• Work in a beautiful location in the heart of the Western Cape wine region.
• Creative and collaborative work environment.
• Professional development opportunities and access to industry insights.
• Direct impact on brand perception and customer engagement.