E-commerce Content Strategist

Placements24; Noord-Kaap; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement plan

Job summary

Placements24 is seeking an E-commerce Content Strategist to shape our brand's narrative across product pages, blogs, and emails. Based near Kimberley, Northern Cape, the role aims to boost engagement, SEO rankings, and sales through strategic content initiatives.

You will collaborate with marketing, design, and product teams to deliver on-brand, SEO-optimized content and manage an editorial calendar while analyzing performance data to drive continuous improvements.

Qualifications

• Proven experience as Content Strategist, preferably in e-commerce.
• Excellent writing, editing, and proofreading with attention to detail.
• Strong SEO knowledge and keyword research skills.
• Experience with CMS and content optimization tools.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and execute a comprehensive content strategy for e-commerce.
• Create SEO-optimized product descriptions, blog posts, and site copy.
• Plan and manage editorial calendar to ensure timely delivery.
• Collaborate with marketing, design, and product teams for on-brand content.
• Analyze content performance and refine strategy using insights.
• Research trends and keyword opportunities to inform content creation.
• Optimize site content for search and user experience.
• Distribute content across social media and email newsletters.
• Ensure content meets brand guidelines and quality standards.

Skills

Content strategy

SEO

Editorial planning

Copywriting

Analytics

Education

Bachelor's degree (Marketing/Communications/English/Journalsim)

Tools

CMS

Google Analytics

Keyword research tools

Job description

About the Role

Our client, a premier online destination for curated products, is seeking a creative and strategic E-commerce Content Strategist to enhance their online presence. This role, based in the vicinity of Kimberley, Northern Cape , is responsible for developing and executing a compelling content strategy that drives engagement, improves SEO rankings, and supports sales objectives. You will be instrumental in shaping the brand's narrative across the website, social media, email, and other digital touchpoints. This is an exciting opportunity to influence customer perception and build a strong brand identity in the digital space.

Key Responsibilities

Develop and implement a comprehensive content strategy aligned with e-commerce goals and target audience needs. Create engaging and SEO-optimized content, including product descriptions, blog posts, website copy, and social media updates. Plan and manage an editorial calendar, ensuring consistent and timely content delivery. Collaborate with marketing, design, and product teams to ensure content is accurate, on-brand, and effective. Analyze content performance metrics (traffic, engagement, conversions) and use insights to refine strategy. Research industry trends, competitor content, and keyword opportunities to inform content creation. Optimize existing website content for search engines and user experience. Manage content distribution across various digital channels, including social media and email newsletters. Ensure all content adheres to brand guidelines and quality standards.

Requirements

Proven experience as a Content Strategist, Content Marketer, or similar role, preferably in e-commerce. Excellent writing, editing, and proofreading skills with a keen eye for detail. Strong understanding of SEO principles and keyword research tools. Experience with content management systems (CMS) and content optimization tools. Demonstrated ability to develop and execute a successful content strategy. Proficiency in analyzing content performance data and generating reports. Creative mindset with the ability to translate complex information into engaging content. Strong organizational and project management skills. Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Benefits

Our client offers a competitive salary package and comprehensive benefits, including medical aid and a retirement plan. This role operates on a hybrid model, providing a flexible work arrangement within the Kimberley area. Employees will benefit from a collaborative work environment and numerous opportunities for professional growth and skill development in content strategy and digital marketing. Join a team that values creativity and impact in the online retail space.