E-commerce Content Strategist

Placements24; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Annual bonus potential

Health benefits

Cape Town office

Job summary

Placements24 in Cape Town is seeking an experienced E-commerce Content Strategist to lead content initiatives for our client's online store. You will define and execute a content strategy that drives traffic, engagement, and conversions, collaborating with marketing, product, and design to ensure content is compelling, SEO-friendly, and on-brand.

The role requires at least 3 years in content strategy, copywriting, or digital marketing, with a track record of measurable results.

Qualifications

• 3+ years in content strategy, copywriting, or digital marketing.
• Experience creating strategies that drive measurable results.
• Strong writing, editing, and proofreading with brand consistency.
• Solid understanding of SEO, keyword research, and content optimization.
• Experience with CMS and e-commerce content management.
• Ability to analyze website traffic and content performance data.

Responsibilities

• Develop and oversee a comprehensive content strategy for the e-commerce website and related channels.
• Conduct keyword research and competitive analysis to identify opportunities and optimize content for search engines.
• Create, edit, and proofread product descriptions, blog posts, landing pages, and emails.
• Collaborate with designers and developers to ensure engaging content experiences across the site.
• Manage the content calendar, ensuring timely publication in line with brand tone.
• Monitor content performance using analytics tools and provide optimization insights.

Skills

Content strategy

Copywriting

Digital marketing

SEO

CMS

Analytics

Tools

CMS

E-commerce platforms

Job description

About the Role

Our client is searching for an experienced E-commerce Content Strategist to lead content initiatives from their Cape Town office. In this role, you will define and execute a content strategy that drives traffic, engagement, and conversions for our client's online store. You will work closely with marketing, product, and design teams to ensure content is compelling, SEO-friendly, and aligned with brand voice, significantly impacting customer acquisition and retention strategies for their growing e-commerce platform.

Key Responsibilities

• Develop and oversee the execution of a comprehensive content strategy for the e-commerce website and associated digital channels.
• Conduct keyword research and competitive analysis to identify content opportunities and optimize existing content for search engines.
• Create, edit, and proofread engaging and persuasive product descriptions, blog posts, landing page copy, and email marketing content.
• Collaborate with designers and developers to create visually appealing and user-friendly content experiences across the website.
• Manage the content calendar, ensuring timely publication and adherence to brand guidelines and tone of voice.
• Monitor content performance using analytics tools, providing insights and recommendations for optimization and future content development.

Requirements

• Minimum of 3 years of experience in content strategy, copywriting, or digital marketing, preferably within the e-commerce sector.
• Demonstrated ability to develop and execute successful content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand consistency.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with Content Management Systems (CMS) and e-commerce platforms.
• Proficiency in analyzing website traffic and content performance data.

Benefits

• Competitive salary package with potential for annual bonuses.
• Opportunity to shape the content strategy of a leading e-commerce business.
• Work in a vibrant city with a dynamic team culture.
• Access to professional development and continuous learning opportunities.
• Comprehensive health and wellness benefits.